2018
DOI: 10.3895/gi.v13n4.7455
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Analysis of the relation of logistics service level and the shopping experience in brazilian e-commerce: a rating scale

Abstract: The performance of logistics becomes even more relevant in e-commerce, demanding high specialization. Considering the lack of instruments in the literature to assess the logistics system related to online shopping experience, the objective of this quantitative research was to develop and validate a rating scale of e-commerce. The results constitute a preliminary diagnosis that can support managers of electronic commerce to take better decisions related to logistics service level. It is important, considering t… Show more

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Cited by 2 publications
(2 citation statements)
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“…Kang et al (2020) suggest that firms can optimize their outbound logistics to match demand and supply, and establish multiple channels, such as e-commerce platforms, to continue selling and delivering their offerings. Demo et al (2018) emphasize the significance of logistics performance in e-commerce and propose a rating scale to assess the logistics system related to the online shopping experience. Rabinovich et al ( 2006) explain why Internet commerce firms incorporate logistics service providers in their distribution channels, citing transaction cost theory and strategic network theory.…”
Section: Outbound Logisticsmentioning
confidence: 99%
“…Kang et al (2020) suggest that firms can optimize their outbound logistics to match demand and supply, and establish multiple channels, such as e-commerce platforms, to continue selling and delivering their offerings. Demo et al (2018) emphasize the significance of logistics performance in e-commerce and propose a rating scale to assess the logistics system related to the online shopping experience. Rabinovich et al ( 2006) explain why Internet commerce firms incorporate logistics service providers in their distribution channels, citing transaction cost theory and strategic network theory.…”
Section: Outbound Logisticsmentioning
confidence: 99%
“…A expansão do e-commerce no Brasil trouxe desafios relevantes à logística, considerando que os gestores estão sendo obrigados a aprender e implementar novas práticas operacionais com o intuito de atender essa nova demanda de consumidores (DEMO et al, 2018).…”
Section: Qualidade Percebida Na Logística Do E-commerceunclassified