Analysis of the results of survey conducted among visitors to the National museum Valjevo in August 2016

Abstract

Кључ нере чи: Му зеј, пу бли ка, Ва ље во 1961, 2016, Ноћ му зе јаИс тра жи ва ња на те му Кул тур не по тре бе, на ви ке и ста во ви гра ђа на Ср би је,ко јајекра јем2015.го ди неспро веотим За во дазапро у ча ва њекул тур нограз вит каука за ласудасве га 6,5% гра ђа на у Ср би ји ис ти че да им је по се та кул тур нихпро гра мајед наодтриоми ље неак тив но стиусло бод но вре ме. То ком 2015. го ди не 59,6% ис пи та ни ка ни је ни јед ном об и шло не ки му зеј или га ле ри ју, а од оних ко ји из ја вљу јудаво лењи хо веиз ло жбе неса др жа је(33,4%),ма њеод ВЛАДИМИРКРИВОШЕЈЕВ

Branding of the Destination of Podgorina Through the Route of “Rakija Šljivovica”, a Unesco Heritage Route

“…According to the basic division based on the type of material, cultural heritage is divided into: (Krivošejev, 2014) All natural and anthropogenic resources that are an integral part of one ambient unit represent tourist resources and as such can be used for tourist purposes and contribute to the economic development of each destination. After the completion of the shaping process, cultural resources can become or are becoming tourist resources of a destination, and after the completion and shaping of the process of presentation and interpretation, they become a cultural product.…”

European realities - Power : Conference Proceedings 5th International Scientific Conference

“…Fundraising is considered a managerial discipline that, due to reduced financial resources, is becoming increasingly important in the management of cultural institutions (Šain et al, 2020), which is in line with the fact that fundraising is viewed not only as part of the overall marketing strategy but also as a separate strategic and implementation unit (Pavičić, 2003). According to the above, fundraising is not a one-time activity, but a long-term process and skill (Krivošejev, 2012), which requires constant development and which, together with marketing, is inseparable in cultural institutions and organizations in general. To be as successful as possible in fundraising and to ensure stable business, including market success, economy and work efficiency, cultural institutions should include an entrepreneurial way of thinking, the use of managerial tools and techniques (including strategic planning, marketing, management, etc.)…”

“…However, public funding of the cultural sector (particularly publicly-owned institutions) has been decreasing for years (Bestvina Bukvić, Šain and Maršić, 2018;Bestvina Bukvić, Mihaljević and Tokić, 2016;Bestvina Bukvić, Mihaljević and Tokić, 2015). They should therefore focus on other sources of funding and secure additional income and somehow become "profit making organizations" even though profit is not their primary goal (Krivošejev, 2012). "Regardless of the fact that not all institutions in the field of culture and art can be classified as nonprofit organizations, most of them nevertheless carry out activities specific to the nonprofit sector -such as raising funds to finance their own activities in order to implement the programs and projects intended for their users" (Pavičić, Alfirević and Ivelja, 2006, 258).…”

“…Marketing in culture has the task of contributing to the best possible visibility of the program and the best possible familiarization of the program (and the institution itself) with the environment (Lukić, 2010), strengthening the image in the public (Wywmer, Knowles andGomes, 2006 according to Najev Čačija, 2013, 66), which affects the position of the organization in the eyes of potential donors , Balog, 2010, and ultimately the increase in the number of visitors or audiences (Buljubašić, 2020), considering that the attendance or fund raising from the audience is one of the key elements of measuring business success in cultural institutions (McClroy, 2001). The use of marketing to raise funds is the activity of a nonprofit organization that, using the marketing concept, marketing-mix, and marketing techniques, periodically or continuously tries to interest, attract, and retain potential donors (Balog, 2011) as well as the audience (Krivošejev, 2012). Accordingly, the use of marketing in fundraising aims to attract and retain potential donors and the audience.…”

Ethno Museums - Witnesses of the Past, Tourist Resources for the Future

“…Cultural tourism is becoming an ever-more important kind of tourism, which has multiple positive effects on the economy and society. It offers financial support for the preservation, revitalization, and promotion of cultural heritage goods of particular spaces (Krivošejev, 2014). The growth in interest in cultural tourism offers the opportunity for cultural heritage to become sustainable as a resource, bringing with it benefits to the local and wider community, under the condition that it must be preserved (Filipović, 2018).…”