Since the working efficiency of the entire radio frequency identification system depends on the performance of the radio frequency identification tag antenna, the research and design of the tag antenna have received attention, especially for radio frequency identification tags applied to special scenes. We mainly studied the effect of antenna bending on the performance of ultra-high frequency radio frequency identification systems, and combined the bent antenna with the impedance matching loop to achieve impedance matching between the chip and the antenna in the ultra-high frequency band. We analyzed the variation of tag antenna performance with antenna parameters by the simulation software High Frequency Structure Simulator (HFSS). At the same time, we propose a novel antenna reverse design method. Through the analysis of the antenna-specific absorption rate image, the antenna performance intensity is visually reflected. According to the image analysis result, the antenna parameters are corrected to improve the antenna matching performance. This design method is simpler and faster than other methods.