Analysis of the state of the tourism and recreation sphere of the northern territory and the direction of its sustainable development (on the example of the Nizhnevartovsk Municipal District of the Khanty-Mansiysky Autonomous Region – Yugra)

Abstract

Subject of research: the state of the tourist and recreational sphere of the Nizhnevartovsk region of the Khanty-Mansiysk Autonomous Okrug Yugra.
 Purpose of research: to develop promising areas for the sustainable development of the tourism industry in the northern territory in the face of reduced competition from foreign operators and the closure of external destinations.
 Methods and objects of research: statistical, comparative, strategic analysis were used as the main methods of scientific research.
 Main results of research: the conclusions based on the results of the assessment of the tourist and recreational sphere of the Nizhnevartovsk region are to identify positive aspects and problems of the development of the industry, develop directions for the sustainable development of tourism in the Nizhnevartovsk region: modernize the existing infrastructure (including roadside infrastructure), improve the quality of services provided, stimulate the growth of the number of investment projects in this area; digitalization of the industry, the introduction of new technologies and the promotion of the regional tourism product to the district and interregional market.