2024
DOI: 10.18502/kss.v9i24.16883
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Analysis of the Success Rate of Paid Click Advertising and Risk Perception on Behavior and Purchases Impulsivity in Online Shopping

Pristiyono ‎,
Ade Parlaungan Nasution,
Abd. Halim ‎
et al.

Abstract: This study aimed to analyze the impact of paid click advertising on online purchasing behavior, assess the significant influence of perceived risk on online purchasing behavior, and investigate the indirect effect of paid click advertising and perceived risk on online impulse purchases, with a subsequent examination of how online impulse purchases directly impact consumer emotional intelligence. The population in this study are all people who have recorded experience using QRIS payments in the city of Rantaupr… Show more

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