Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

Abstract

With the development of science and technology and the continuous changes of social environment, the development prospect of traditional cinema is worrying. This work aims to improve the publicity effect of movie posters and optimize the marketing efficiency of movie posters and promote the development of film and television industry. First, the design concept of high grossing movie posters is discussed. Then, the concept of movie poster analysis based on Deep Learning (DL) technology is analyzed under Big Data Technology. Finally, a movie poster analysis model is designed based on Convolutional Neural Network (CNN) technology under DL and is evaluated. The results demonstrate that the learning curve of the CNN model reported here is the best in the evaluation of model performance in movie poster analysis. Besides, the learning rate of the model is basically stable when the number of iterations is about 500. The final loss value is around 0.5. Meanwhile, the accuracy rate of the model is also stable at the number of iterations of about 500, and the accuracy rate of the model is around 0.9. In addition, the recognition accuracy of the model designed here in movie poster classification recognition is generally between 60% and 85% in performing theme, style, composition, color scheme, set, and product recognition of movie posters. Moreover, the evaluation of the model in the movie poster style composition suggests that the style composition of movie poster production dramatically varies in different films, in which movie posters focus most on movie product, style, and theme. Compared with other models, the performance of this model is more outstanding in all aspects, which shows that this work has achieved a great technical breakthrough. This work provides a reference for the optimization of the design method of movie posters and contributes to the development of the movie industry.

Perancangan Film Dokumenter “Parsan” Sebagai Apresiasi terhadap Sosok Parsan, Pelukis Poster Manual Bioskop Rajawali Purwokerto

“…Poster adalah bentuk iklan yang umum digunakan dalam industri film sejak lama. Secara khusus, poster film adalah sarana publikasi yang melekat pada budaya film, disebut juga sebagai film propaganda poster (Yang, 2023)…”