Analysis of Tourism Promotion Strategies Through Twitter Social Media: A Case Study in Yogyakarta

Abstract

Social media helps deliver information efficiently, Yogyakarta Government used social media to provide information on Yogyakarta’s tourism to society, mainly the local or foreign tourists. This research aims to see the strategy of delivering news of the City of Yogyakarta government to promote the tourism destination during the covid-19 pandemic transition period, using social media account @Jogja/Yogyakarta of City of Yogyakarta government in Twitter. This research used the qualitative approach with application-based used, or (Qualitative Data Analysis Software) the software used in this research is NVivo 12 plus. In the part of the analysis used NVivo 12 Plus, begin with: (1) capture the data, (2) Import the information, (3) Coding the data, (4) Classification the data, and (5) Display the data. This research shows that to promote tourism in Yogyakarta City applied with the integrated and consistent, after the Phenomena of Ciovid-19. Strategy to deliver the information focused on attracting the tourist to visit with applied the health protocol strictly, so that cerate the new culture that aims to reduce the spread of Covid-19, by limiting capacity, using Jogja Smart Service in monitoring the number of visitors.

A review from a geospatial perspective on how COVID-19 is affecting tourist activity in Yogyakarta city

“…During the COVID-19 pandemic, Yogyakarta city's tourism industry has decreased, leading to a crisis characterized by reduced economic activities, visitors, and accommodation and transportation services [5]. To address the crisis, the Yogyakarta City Tourism Office implemented various measures, such as equipping tourism facilities and infrastructure with COVID-19 health protocol guidelines, imposing restrictions on the number of tourists, and limiting travel duration [6]. Additionally, the government established partnerships with stakeholders to reopen tourist destinations while promoting adherence to health protocols.…”

Social Media Analysis In Attracting Tourists

“…Social media helps deliver information efficiently, Jember Government used social media to provide information on Jember tourism to society, mainly the local or foreign tourists. [3]Along with the growing use of the internet through-out the world, the flow of information exchange can occur in a very fast matter, it can even be said that in a matter of seconds we can already exchange information from within or outside the country, ranging from information from the fields of politics, entertainment and even information about places to visit. vacation or tourism place.…”