Analysis of Tourism Village Development in West Lombok Regency

Permadi, Lalu Adi; Retnowati, Weni; Muttaqillah,; Rusminah,; Oktaryani, G.A.; Tara, N.A.A.; Septiani, Emilia

doi:10.2991/aebmr.k.210628.036

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Kedua, penelitian yang dilakukan oleh Permadi et al, (2021) yaitu " Strategi Pemasaran Desa Wisata Bonjeruk". Persoalan dalam riset ini adalah rendahnya strategi pemasaran yang dimana desa wisata bonjeruk memiliki potensi untuk dikembangkan.…”

Section: Kajian Penelitain Terdahuluunclassified

Analisis Strategi Pemasaran Desa Wisata Senggigi (Studi Kasus Dusun Senggigi dan Dusun Loco)

Alam,

Permadi

2024

jseh

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The purpose of this research is to find out the marketing strategies that will be used regarding the problems faced by tourist attractions in Senggigi Hamlet and Loco Hamlet, Senggigi Tourism Village. The descriptive research method with the Mixed Methods approach is a research technique. SWOT analysis is a data analysis technique that will be applied in research. The results of the research that has been carried out have resulted in that for tourist attractions in Senggigi Hamlet and Loco Hamlet, the total Internal Factor Evaluation and External Factor Evaluation values obtained are located in quadrant I, which is profitable so that the strategy that will be implemented is a strategy that supports aggressive growth strategies. (Growth-oriented strategy). Thus, the marketing strategy focuses on improving and optimizing promotions, collaborating in managing tourist attractions with related parties, and building new tourism products that are different from other tourism.

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Section: Kajian Penelitain Terdahuluunclassified

Analisis Strategi Pemasaran Desa Wisata Senggigi (Studi Kasus Dusun Senggigi dan Dusun Loco)

Alam,

Permadi

2024

jseh

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“…Berdasarkan hasil penelitian ini diketahui bahwa Faktor internal terdiri 1. Kekurangan Fasilitas/Amenitas pariwisata Menurut penelitian Permadi et al (2021) Banyumulek merupakan salah satu desa wisata yang memiliki kekurangan amenitas terutama homestay. Hal ini dikonfirmasi oleh pengamatan baik secara offline dan online.…”

Section: Faktor Internalunclassified

Identifikasi Faktor-Faktor Penentu Strategi Pemasaran Desa Wisata Banyumulek

Permadi,

Arifah Tara,

Oktariyani

2022

JMM UNRAM

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This research is aimed to identify determinant factors of Banyumulek rural tourism marketing strategy. This research was qualitative research that used descriptive techniques and SWOT analysis as its tools. The participants chosen by a purposive sampling method. The data was collected by using observation, interview, documentation, and library study. The result of the research showed that there were 13 internal factors and 8 external factors which became the determinant factors of Banyumulek rural area marketing strategy. These factors were divided into nine Strengths, four Weaknesses, four Opportunities, and four Threats. The main Strength of the village was the ability of village craftsmen to produce traditional pottery. The prime weakness of the rural tourism area was low tourism facility. Meanwhile the Banyumulek village main opportunity was market opportunity at home and abroad; and the prime threat to the Banyumulek Tourism Village is the decrease in the use of earthenware products due to the fading of cultural customs and local wisdom values.

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Analysis of Tourism Village Development in West Lombok Regency

Cited by 2 publications

References 7 publications

Analisis Strategi Pemasaran Desa Wisata Senggigi (Studi Kasus Dusun Senggigi dan Dusun Loco)

Analisis Strategi Pemasaran Desa Wisata Senggigi (Studi Kasus Dusun Senggigi dan Dusun Loco)

Identifikasi Faktor-Faktor Penentu Strategi Pemasaran Desa Wisata Banyumulek

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