Analysis of Tourist Revisit Intention at Silokek Geopark Tourism Object in Sijunjung Regency

Abstract

The current tourism sector continues to be a concern for the government to become a leading sector in several regions. Attractions must be packaged properly in the hope that tourists will make return visits to the tourist attraction. Not only tourism push factors from visitors, but also in terms of pull factors from tourist attractions. This study aims to analyze of tourist revisit intention at Silokek Geopark Tourism in Sijunjung Regency. The sample used in the study was 100 local tourists with purposive sampling technique. In the study, it was found that the factors of community familiarity, natural uniqueness, family traditions, diversity of activities had a significant influence on tourist revisit intention. The government's role in increasing tourist revisit intention is to provide safe transportation access as the main factor, such as roads to tourist objects, and other supporting facilities. A good tourist spot must pay attention to security and the maximum service that can be provided so that it gets a distinct impression for visitors to be able to make reasons to return to visit tourist objects.