Analysis of Utilization of Virtual Try on Simulation and Consumers' Preference in Apparel Online Shopping

Lim, Hosun

doi:10.5805/ksci.2012.14.1.083

Cited by 7 publications

(4 citation statements)

References 20 publications

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“…We prepared a questionnaire based on several sources: Loker et al 2004, Hosun (2012), and Yu et al (2012). The questionnaire was tested by 10 respondents, minor grammatical errors were found and eliminated.…”

Section: Instrumentationmentioning

confidence: 99%

Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel

Žuraj¹,

Šparl

Žnidaršič

2017

Organizacija

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Purpose: The main purpose of the study was to assess the opinion of online consumers about the possibility of making custom apparel using 3D body scanning technology in an online environment and to investigate the shopping experience of consumers who purchase in the online apparel market. In order to be able to propose solutions to improve the online shopping experience, we also investigated aspects influencing non-purchasing in an online environment. Methods: An online questionnaire on shopping experience, influences on the purchase, and the process of online apparel shopping using advanced technology was prepared and distributed via several online channels to the consumers who purchase apparel online. The questionnaire was completed by 76 respondents from different European countries, the United States and Australia. In order to analyze individual aspects influencing non-purchasing in an online environment, an exploratory factor analysis was performed. Results: The factor analysis revealed that the two broad dimensions of reasons why consumers have never bought any ready-to-wear apparel online despite browsing are a misperception of product integrity and time-consuming searching. The results show that the proposed solutions to improve the online apparel experience, such as making custom apparel using advanced technologies, have a positive impact on the decision of the consumers to purchase on the online apparel market. It turned out that a high proportion of potential consumers are willing to share their body dimensions through 3D body scanning technology in order to improve the fit of the apparel. Conclusion: According to the results, we expect that the advanced 3D body scanning technology would provide substantial progress regarding fit, visualization, and manufacturing of custom-made apparel when purchasing in online stores.

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Section: Instrumentationmentioning

confidence: 99%

Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel

Žuraj¹,

Šparl

Žnidaršič

2017

Organizacija

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“…그리고 3차원 CAD시스템의 발전에 힘입어 온라인 의류 구매의 경우 가상착의 시스템의 활용도가 점차 높아지는 추세를 보이고 있 다 (Lim, 2012). 컴퓨터 하드웨어의 발전과 2차원 혹은 3차원…”

Section: 서 론unclassified

Analysis of Image Similarity Index of Woven Fabrics and Virtual Fabrics - Application of Textile Design CAD System and Shuttle Loom -

Yoon¹,

Kim²

2013

Fashion & Textile Research Journal

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: Current global textiles and fashion industries have gradually shifted focus to high value-added, high sensibility, and multi-functional products based on new human-friendliness and sustainable growth technologies. Textile design CAD systems have been developed in conjunction with computer hardware and software sector advances. This study compares the patterns or images of actual woven fabrics and virtual fabrics prepared with a textile design CAD system. In this study, several weave structures (such as fancy yarn weave and patterns) were prepared with a shuttle loom. The woven textile images were taken using a CCD camera. The same weave structure data and yarn data were fed into a textile design CAD system in order to simulate fabric images as similarly as possible. Similarity Index analysis methods allowed for an analysis of the index between the actual fabric specimen and the simulated image of the corresponding fabric. The results showed that repeated small pattern weaves provide superior similarity index values than those of a fancy yarn weave that indicate some irregularities due to fancy yarn attributes. A Complex Wavelet Structural Similarity(CW-SSIM) index resulted in a better index than other methods such as Multi-Scale(MS) SSIM, and Feature Similarity(FS) SSIM, across fabric specimen images. A correlation analysis of the similarity index based on an image analysis and a similarity evaluation by panel members was also implemented.

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“…+82-62-530-1349 ized as they did. In addition, Lim (2012) studied about the utilization of virtual try on simulation and consumers' preference in apparel online shopping. As a result, she analyzed that the consumers' awareness of apparel shopping using virtual try-on was still in low.…”

Section: Introductionmentioning

confidence: 99%

A Study on i-Fashion 3D Avatar's Consumer satisfaction & Comparison of 3D and Direct Masurement - Based of Domestic University Students

Choi¹,

Hee²

2015

Fashion & Textile Research Journal

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This research is to understand customer satisfaction with virtual fitting based on a 3D body scanner and avatars as well as differences between avatars and the 'real me'. To this end, this research examined Korean college students to facilitate 3D body scanning, avatar generation and surveys. The author used 3D body scan data with direct measurements to identify differences between the 3D body scan data-based 'my avatar' and 'real me' in the virtual dress fitting system. The survey results on 'the level of customer awareness on 3D body scanner' found that the majority of both genders did not know about it and indicated a lower usability to incorporate IT technology into the fashion industry. The question in the 3D body scanning and avatar found an affirmative attitude. Satisfaction levels on the 3D avatars' similarity with 'own body' and garment fitting were positive and indicated a need for further technological improvements to express the avatars identical to customers' own body. More research is necessary for the accuracy of sizes for 3D body scanning that measure body sizes while wearing clothes. Avatars based on such datamay be less similar to 'own body' and cause customer dissatisfaction. Thus, further technology development is required to narrow gaps using data to make avatars that provide more accurate virtual fitting simulation services to customers.

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Analysis of Utilization of Virtual Try on Simulation and Consumers' Preference in Apparel Online Shopping

Cited by 7 publications

References 20 publications

Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel

Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel

Analysis of Image Similarity Index of Woven Fabrics and Virtual Fabrics - Application of Textile Design CAD System and Shuttle Loom -

A Study on i-Fashion 3D Avatar's Consumer satisfaction & Comparison of 3D and Direct Masurement - Based of Domestic University Students

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