Compared with pneumatic tires, non-pneumatic tires have incomparable performance, in terms of load bearing and safety. In this paper, the static load characteristics and pure longitudinal slip characteristics of the non-pneumatic tire are studied by combining experiments and simulations. The test results show that the radial stiffness of the original structure is nonlinear, the pure longitudinal sliding characteristics are seriously inconsistent, the brakes are very sensitive, and the driving is slightly soft. A series of designs have been carried out from the aspects of load-bearing mode and anti-symmetry of the structure, and numerical simulations have been carried out. The results show that the radial secant stiffness of the optimized structure II is increased by 58.8%, and the radial tangent stiffness is increased by 2.96 times, under the premise of ensuring the mass reduction. Additionally, the R square is 0.9932, and the linearity of the radial stiffness curve is greatly improved. The braking and driving conditions under pure longitudinal sliding characteristics are more antisymmetric, which greatly improves the braking sensitivity, but the driving performance is not as good as the original structure. In addition, this paper establishes the evaluation index of the non-pneumatic tire carrying mode, which lays the foundation for further exploration of the non-pneumatic tire carrying mechanism.