Social media platforms not only a tool to share content and opinions, they represent a company can create business opportunities and value-added business. In fact, today people move all the real life they are present in social media. Social media or social networking sites involved in our daily lives opens the possibility to discover new information, share ideas and interact with each other. With the growing popularity of networking sites such as Twitter. Hence also the increasing competition in the business, the parties co-brand marketing competition wary public vote in a virtual space like in twitter, awareness this is becoming one of the weapons business intelligence to the mobile phone brand in finding customers and maintain customer loyalty by using the select sorting method is expected to help in achieving the goal. Of the 54 respondents 92.6% have a twitter social media, which means that many of the respondents who use social media twitter in 2019 and 31.5% of respondents opened twitter 5 to 6 hours per day and 74.1% of its've seen mobile brand ad on social media twitter and 85.2% of respondents believe that it can look for many customers and maintain customer loyalty by using social media as brand awareness Twitter. , This is the insight to help businesses track the phone to a significant advantage for mobile business to improve service quality.