Analysis of YouTube™ videos related to bowel preparation for colonoscopy

Abstract

AIM:To examine YouTube™ videos about bowel preparation procedure to better understand the quality of this information on the Internet. METHODS:YouTube™ videos related to colonoscopy preparation were identified during the winter of 2014; only those with ≥ 5000 views were selected for analysis (n = 280). Creator of the video, length, date posted, whether the video was based upon personal experience, and theme was recorded. Bivariate analysis was conducted to examine differences between consumers vs healthcare professionals-created videos. RESULTS:Most videos were based on personal experience. Half were created by consumers and 34% were ≥ 4.5 min long. Healthcare professional videos were viewed more often (> 19400, 59.4% vs 40.8%, P = 0.037, for healthcare professional and consumer, respectively) and more often focused on the purgative type and completing the preparation. Consumer videos received more comments (> 10 comments, 62.2% vs 42.7%, P = 0.001) and more often emphasized the palatability of the purgative, disgust, and hunger during the procedure. Content of colonoscopy bowel preparation YouTube™ videos is influenced by who creates the video and may affect views on colon cancer screening. CONCLUSION:The impact of perspectives on the quality of health-related information found on the Internet requires further examination. Key words: Colon cancer prevention; Bowel preparation; Colonoscopy; Screening; YouTube™; Social media Core tip: YouTube™ is a major media channel viewed by millions each day. Despite this reach, there is a paucity of research on the nature and scope of communications related to cancer prevention and control. To our knowledge, this is the first published study analyzing communications through YouTube™ concerning bowel preparation. The content of the YouTube™ videos regarding colonoscopy bowel preparation is influenced by who creates the video. Consumer posted videos generated the majority of comments on this topic.Basch CH, Hillyer GC, Reeves R, Basch CE. Analysis of YouTube™ videos related to bowel preparation for colonoscopy. World J Gastrointest Endosc 2014; 6(9): 432-435 Available from:

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