Analysis on Online Purchase of Clothing in Romania

Abstract

Clothing is the second important category of products sold in Romania through the Internet. The number of online buyers is increasing although not up to values registered in other European countries. This raises the question of the reasons for reluctance or poor use of online purchases and of the behaviour of those who still buy clothes online. The article focuses on presenting the results of a study conducted in one of Romania counties in 2016. Data is supplemented with information obtained from secondary sources, namely a national study conducted in 2014. We identified characteristics of Dambovita residents regarding the factors of influence, brakes on purchase and the actual online purchase behaviour.

The Role of E-Skills in Developing Sustainable Organizations and E-Activities in the New Digitized Business World

“…The Internet is not just about connecting people, it is about attracting customers, offering them independent choise, diversity, transparency [28] (p.45), convenience or flexibility [29], and maintaining and growing relationships with stakeholders. In North America, 88.1% (2018) and 89.4% (2019) use the Internet, while 77.4% (2018) and 87.7% (2019) from the European population and 47.7% (2018) and 58.8% (2019) worldwide use the Internet [30], and employees use e-mails every day (with 269 billion e-mails sent every day in 2017 and 306 billion e-mails sent in 2019 [31], however, e-communication is not yet a substitute for face-to-face communication, but a new means to communicate faster and cost effectively.…”