2021
DOI: 10.1051/shsconf/202112301021
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Analysis on the Countermeasure of China’s IP Drama Importing to Vietnam under the New Media Environment

Abstract: With the arrival of the new media era and the continuous development of China’s domestic IP dramas, the downturn in domestic TV dramas has been broken, more and more IP dramas obtain higher audience rating rely on the Internet, and it becomes a phenomenon hot style. Vietnam is geographically adjacent to China, and they have similar cultures. A lot of Vietnamese culture is derived from Chinese culture, and they are heavily influenced by the values and lifestyle of Confucius in the past, Chinese film and televis… Show more

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