Analysis on the Effect of Marketing Strategy Literacy towards MSME’s Marketing Performance in Depok, West Java

Mardiatmi, Anastasia Bernadin Dwi; Pinem, Dahlia

doi:10.24018/ejbmr.2021.6.2.709

Cited by 5 publications

(4 citation statements)

References 8 publications

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“…Academics, in this case, are a source of knowledge with the latest concepts, theories and are relevant to the conditions for developing the existing potential of MSMEs. The role of academics includes providing management education, FGDs, socialization, and assistance in implementing online-based marketing (Mardiatmi & Pinem, 2016). Academics can present views and analyses based on field data regarding the level of development and the right formula for advancing the economy through various studies, analyses, and human resource development (Ariwibowo, Wirapraja, & Putra, 2019).…”

Section: Pentahelixmentioning

confidence: 99%

Collaboration with Pentahelix to Improving MSME Management Performance During the Covid-19 Pandemic

2023

QAS

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Covid-19 pandemic attacking the world has paralyzed the economy. Indonesia is one of the affected countries. One of the sectors affected is MSMEs. Most Indonesian MSMEs have been significantly impacted during the Covid-19 pandemic. Measures to overcome the outbreak require at least five related parties, i.e., academics, business actors, communities, government, and social media, better known as the Pentahelix model. This study aimed to acquire information on a comprehensive picture of the synergism of the driving force of Pentahelix to improve the performance of MSME management in Serang City, Banten Province, Indonesia. The study object was MSMEs in Serang City, Banten. The instrument used was a questionnaire. The data analysis technique was Partial Least Square using SmartPLS software. The results demonstrated that the R Square (R2) value was 0.799. Hypothesis testing showed that academics did not affect management performance, with a coefficient value of 0.366. Business actors had a positive effect on management performance, with a coefficient value of 0.511. The community positively affected management performance, with a coefficient value of 0.449. The government did not affect management performance, with a coefficient value of -0.438, and Social Media did not affect management performance, with a coefficient value of 0.027.

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Section: Pentahelixmentioning

confidence: 99%

Collaboration with Pentahelix to Improving MSME Management Performance During the Covid-19 Pandemic

2023

QAS

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“…On the other hand, online marketing aims to advertise goods using online platforms accessible through the internet, such as social networks, websites, blogs, online adverts, and the like. The global growth in the number of internet users is a potential market that SMEs should maximally utilize to sell their products [6]. Internet access is the cornerstone of modern marketing strategies, offering unrivalled opportunities for global reach, cost-effective campaigns, targeted communications and data-driven decision-making.…”

Section: Literature Reviewmentioning

confidence: 99%

The impact of Internet access on economic development

Țurcan,

Țurcanu,

Ciubuc

2023

Competitiveness and Sustainable Development - 2023

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This paper seeks to conduct a thorough examination and gain a comprehensive understanding of how Internet access influences economic development. The primary focus is on discerning the crucial factors that drive this impact, exploring the challenges involved, and identifying potential opportunities that arise from the intersection of Internet accessibility and economic progress. The present research is based on a review of the academic literature in the field, examining the positions of various authors in the field and, at the same time, analyzing statistical data in the field. The paper also examines the role of the internet in business, highlighting its importance for global reach, cost-effective campaigns, targeted communications and informed decision-making. It also analyses the development of Internet access in Moldova and presents statistics on broadband penetration and its uneven growth. Through this study, we aim to contribute to a valuable exploration of the complex relationship between internet access and economic development and shed light on trends, challenges and opportunities in the digital age.

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“…It is anticipated that the condition of a vast business network will result in an improvement in the marketing performance of a person or organization. (Mardiatmi & Pinem, 2021) provides an explanation of marketing performance, which is a factor that is widely used to measure the results of a company's various strategies. Using an activitybased measure, which is a measure that can describe the marketing activities that produce marketing performance, the results of the company's strategy are measured.…”

Section: Introductionmentioning

confidence: 99%

Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten

Suherna,

Nasiatin

2024

J. of Sustainable Tourism and Entrepreneurship

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Introduction: The current economic crisis in Indonesia, micro, small, and medium-sized enterprises (MSMEs) have proven to be very resilient. When expanding a nation's economy, micro, small, and medium-sized businesses (MSMEs) play a crucial and vital role, so that’s why the researcher want to know about The aim of this research is to see the influence of customer relationship quality on the marketing performance of MSMEs. Materials and Methods: Sampling from food and beverage MSMEs in Banten province. The sample size was 209 respondents. Data collection using a questionnaire with direct interviews with respondents. Secondary data was obtained from BPS Banten Province. analysis technique using the SEM method Results: There is a relationship between Micro, Small and Medium Enterprises (MSME) Customer Management and Marketing Performance with a p value above 0.05.

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Analysis on the Effect of Marketing Strategy Literacy towards MSME’s Marketing Performance in Depok, West Java

Cited by 5 publications

References 8 publications

Collaboration with Pentahelix to Improving MSME Management Performance During the Covid-19 Pandemic

Collaboration with Pentahelix to Improving MSME Management Performance During the Covid-19 Pandemic

The impact of Internet access on economic development

Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten

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