2018
DOI: 10.32890/ijib2018.3.2.4
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Analysis on the Effect of Educating Customer, Service Fairness, Customer Satisfaction and Loyalty: a Study on Islamic Bank in Indonesia

Abstract: The low level of market share of Islamic banks continues in Indonesia despite having a large potential customer base as the most populated Muslim country in the world. . This study analyses two factors related to marketing of Islamic banking in Indonesia, namely educating customers and service fairness. This research was conducted in Jakarta with a sample of 200 people. This study employs Structural Equation Model (SEM) using AMOS software. The study found that service quality has a significant and positive im… Show more

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“…E-trust plays a vital role in the digital ecosystem, because if the quality of aid furnishd through electronic policies is not reliable in terms of security, then clients will doubt the integrity of these electronic outcomes and aid (Giao et al, 2020;Sukarno et al, 2020). The term "e-trust" is often used to refer to the trust that arises in certain network sites or electronic aid (Bachtiar et al, 2023;Chandra et al, 2019;Imran & Ramli, 2019;Mariana & Aidil Fadli, 2022) E-Satisfaction also plays an important role in the continuance purpose of app use (Edastama et al, 2018). Invest with e-Satisfaction points out to ensure the continuity of use of the aid used, involving Satisfaction surveys, user evaluations, and requests for cater ratings can furnish support to management…”
Section: Introductionmentioning
confidence: 99%
“…E-trust plays a vital role in the digital ecosystem, because if the quality of aid furnishd through electronic policies is not reliable in terms of security, then clients will doubt the integrity of these electronic outcomes and aid (Giao et al, 2020;Sukarno et al, 2020). The term "e-trust" is often used to refer to the trust that arises in certain network sites or electronic aid (Bachtiar et al, 2023;Chandra et al, 2019;Imran & Ramli, 2019;Mariana & Aidil Fadli, 2022) E-Satisfaction also plays an important role in the continuance purpose of app use (Edastama et al, 2018). Invest with e-Satisfaction points out to ensure the continuity of use of the aid used, involving Satisfaction surveys, user evaluations, and requests for cater ratings can furnish support to management…”
Section: Introductionmentioning
confidence: 99%