Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China

Jiang, Wenbin; Ju, Liyu; Yong-ju, Zhang; Li, Ziyu

doi:10.1155/2021/2807054

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Also, our results showed that consumers are willing to pay a premium for snacks with fruits and vegetables. This result was consistent with an analysis that was conducted by Fang and Levy, 52 who found that Chinese and French consumers would pay more for organic fruits. Only two of the four experiments that assessed consumer WTP for food with reduced salt or sodium showed positive results.…”

Section: Discussionsupporting

confidence: 92%

Consumer willingness to pay for healthier food products: A systematic review

et al. 2022

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Summary Food retail strategies to improve the healthiness of food and beverage options may increase purchasing of healthier options and improve diets. Consumer demand for healthier options is an important determinant of the successful implementation and maintenance of healthy food retail interventions. A systematic review of peer‐reviewed literature was undertaken to explore whether consumers are willing to pay more for healthier foods and to determine the key factors that influence willingness to pay. Fifteen studies reported the results of 26 experiments providing willingness to pay estimates for healthier food products across a range of food retail environments. Twenty three out of the 26 experiments included in this review (88.5%) found consumers would pay a 5.6% to 91.5% (mean 30.7%) price premium for healthier foods. Studies consistently found a positive willingness to pay for foods with reduced fat and wholegrains with additional fruit and vegetables, while willingness to pay for foods with reduced salt or a combination of low fat and sugar, or salt showed mixed results. Adults over 60 years, females, those living with obesity, and consumers who aim to maintain a healthy lifestyle were more likely to pay a price premium for healthier food, whereas younger consumers, consumers with healthy weight, and consumers with higher levels of education were less likely to pay higher prices. The results of this review contribute to our understanding of consumer preferences for healthier products and provide information to retailers on consumer surplus (benefits) associated with the provision of healthier food alternatives.

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Section: Discussionsupporting

confidence: 92%

Consumer willingness to pay for healthier food products: A systematic review

et al. 2022

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“…Liu et al (2019) delve into the impact of post-purchase evaluation on electronic word-of-mouth (eWOM) giving behavior, underlining its influence on subsequent consumer actions. Jiang et al (2021) contribute to the understanding of postpurchase behavior and evaluation, showcasing the repercussions on consumer behavior. Wang et al (2019) explore the connection between in-store slack, post-purchase evaluation, and purchasing behavior, revealing intricate dynamics in the decision-making process.…”

Section: Post-purchase Evaluationmentioning

confidence: 99%

Consumer Decision Making Model Process but as Independent Factors: And Its Influence on Purchasing Behavior

Ismail,

Dora,

Hidajat

2024

Preprint

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This research challenges the traditional perspective on consumer behavior, which focuses on external factors shaping the sequential stages of decision-making. Instead, it proposes a paradigm shift by treating the decision-making process itself as an independent variable, exploring its impact on various outcomes like purchasing behavior, brand loyalty, and post-purchase satisfaction. This novel approach offers deeper insights into the intricacies of consumer behavior, particularly in the digital age. By uncovering the reciprocal relationships between the decision-making process and other variables, the research provides a more nuanced understanding of how consumers navigate today's complex landscape. It further delves into how variations in the decision-making process across diverse consumer groups influence various outcomes, recognizing the unique characteristics and needs of different demographics. The research also acknowledges the interplay of psychological, social, and contextual factors that shape both the decision-making process and its downstream effects, offering a comprehensive understanding of the multifaceted influences on consumer behavior. Ultimately, by studying the decision-making process as an independent variable, this research aims to equip businesses and researchers with valuable insights, enabling them to better navigate the ever-evolving world of consumer behavior.

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Analysis on the Factors Influencing the Behavior of Purchasing Enterprise Brand Fruits: Empirical Study Based on 312 Consumers in China

Cited by 2 publications

References 5 publications

Consumer willingness to pay for healthier food products: A systematic review

Consumer willingness to pay for healthier food products: A systematic review

Consumer Decision Making Model Process but as Independent Factors: And Its Influence on Purchasing Behavior

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