“…Therefore, the effect of consistency on the usefulness of management forecasts should be affected by the ability (sophistication) of investors and analysts to understand the systematic bias introduced by managers. Prior research suggests that institutional investors are more sophisticated than retail investors (Boehmer and Kelley [], Campbell, Ramadorai, and Schwartz [], Puckett and Yan []), and that analysts with greater experience forecast earnings more accurately (Mikhail, Walther, and Willis [], Clement [], Jacob, Lys, and Neale []) and are less overoptimistic regarding accruals (Drake and Myers []). Our hypotheses rely on the assumption that users behave in a Bayesian fashion and understand the importance of consistency in forecasting, an ability that we would expect to be more common among sophisticated, experienced users .…”