The shadow (image) of a black hole, Sgr A* in the center of Milky-Way, can be important observational evidence for an existence of a black hole that is likely to be captured by the Event Horizon Telescope. This would provide with direct observations the black hole existence as well as to understand gravity in the most extreme region near the event horizon, and also helps to conclude if the general relativity agrees to the observation. Is it possible to estimate the black hole parameters by observation of shadow? To answer this, we present general observables, namely, area (A) and circumference (C) expressed in terms of ordinary integrals characterizing the apparent shadow shape. More precisely, we estimate parameters associated with different black holes, viz., Kerr, Kerr-Newman and rotating regular black holes, and then compare with existing results from other methods. We find that our method is accurate and in accordance with the existing results.Our formalism does not approximate the apparent shadow by a reference circle and is applicable to any kind of shape.