Technological innovation stands as a crucial element in the advancement of humanity. Artificial Intelligence (AI) is a cutting-edge innovation that is highly sought after in the present times. This powerful and novel technology profoundly influences numerous aspects of our lives. The extensive and swift integration of AI tools in various domains has prompted conversations regarding the significance of AI and its potential influence on creativity. The main objective of this research paper is to conduct a thorough investigation into the impact of AI on different facets of human creativity. It will explore the potential applications of AI as a supportive instrument to augment and facilitate human creative endeavours. Additionally, the paper will delve into the potential risks and drawbacks associated with AI’s involvement in artistic pursuits, highlighting its potentially detrimental effects and proposing possible solutions to safeguard our creative expression. This research integrates Joseph Schumpeter’s ‘Creative Destruction’ theory (Schumpeter’s Gale), to analyse why AI is viewed as a Creative Destruction in Human Creativity.