The complex-field approach is developed to derive analytical expressions of the magnetic field distributions around superconducting strips on ferromagnetic substrates ͑SC/FM strips͒. We consider the ferromagnetic substrates as ideal soft magnets with an infinite magnetic permeability, neglecting the ferromagnetic hysteresis.On the basis of the critical state model for a superconducting strip, the ac susceptibility 1 Ј+i 1 Љ of a SC/FM strip exposed to a perpendicular ac magnetic field is theoretically investigated, and the results are compared with those for superconducting strips on nonmagnetic substrates ͑SC/NM strips͒. The real part 1 Ј for H 0 / j c d s → 0 ͑where H 0 is the amplitude of the ac magnetic field, j c is the critical current density, and d s is the thickness of the superconducting strip͒ of a SC/FM strip is 3 / 4 of that of a SC/NM strip. The imaginary part 1 Љ ͑or ac loss Q͒ for H 0 / j c d s Ͻ 0.14 of a SC/FM strip is larger than that of a SC/NM strip, even when the ferromagnetic hysteresis is neglected, and this enhancement of 1 Љ ͑or Q͒ is due to the edge effect of the ferromagnetic substrate.