Analyze Brandy Melville’s Market Planning and How Can it Succeed?

Abstract

As the time passed, everything has changed a lot. Many companies have to create new things to consolidate their business, but it’s difficult for them because everyone wants innovation, so there is bound to be more and more competition. Peter Drucker had said that: ’Innovation is creating a resource.’, I agree with this because I see the innovation of Brandy Melville brings success to it. Therefore I am going to research on Brandy Melville’s strategy in my essay, and by using theories of business management to analyze the company itself.