Abstract:As the time passed, everything has changed a lot. Many companies have to create new things to consolidate their business, but it’s difficult for them because everyone wants innovation, so there is bound to be more and more competition. Peter Drucker had said that: ’Innovation is creating a resource.’, I agree with this because I see the innovation of Brandy Melville brings success to it. Therefore I am going to research on Brandy Melville’s strategy in my essay, and by using theories of business management to … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.