2012
DOI: 10.5859/kais.2012.21.1.1
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Analyzing Common Method Bias of the Korean Empirical Studies on Technology Acceptance Model

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“…This theory is the one that has a theoretical basis on the theory of reasoned action [27] and is based on the psychological theory that deals with beliefs, attitudes, behavioral intentions, and actions concerning how users accept new technologies [28][29][30][31]. In addition, the TAM has merits in that it is easy to transform and extend the model, and it is suitable for dealing with technology acceptance phenomena in various ways [32]. For this reason, in the dimension of the users' new technology acceptance and use, it is discussed and utilized in various ways at home and abroad.…”
Section: Technology Acceptance Model and Unified Theory Of Acceptance...mentioning
confidence: 99%
“…This theory is the one that has a theoretical basis on the theory of reasoned action [27] and is based on the psychological theory that deals with beliefs, attitudes, behavioral intentions, and actions concerning how users accept new technologies [28][29][30][31]. In addition, the TAM has merits in that it is easy to transform and extend the model, and it is suitable for dealing with technology acceptance phenomena in various ways [32]. For this reason, in the dimension of the users' new technology acceptance and use, it is discussed and utilized in various ways at home and abroad.…”
Section: Technology Acceptance Model and Unified Theory Of Acceptance...mentioning
confidence: 99%