“…We collected data over 24 months in 2005-2006 as part of a larger, mixed-methods ethnographic study (Handwerker, 2001), examining expertise and process control in DevCo's Engineering department (Collins, 2009;Collins, Bradley, & Yassine, 2010;Collins, Yassine, & Bogarti, 2009). Our interest in transferring PIP principles from manufacturing to PD contexts, with the associated burden of organizational change, led us to adopt a clinical study methodology (e.g., Barley & Kunda, 2001;Coghlan, 2009;Howard-Grenville, 2005;Schein, 1987Schein, , 1993) that sought to understand how the PIP conceptualized improvement relative to daily practices at DevCo and how the PIP implementation was managed as an organizational change initiative.…”