Analyzing Tea Tourism Products and Experiences
From India and Turkey

Yılmaz, Gökhan; Dixit, Saurabh Kumar

doi:10.37741/t.71.2.7

Cited by 6 publications

(6 citation statements)

References 46 publications

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“…They emphasize the need for a comprehensive approach to leverage India's tea heritage for tourism, address challenges, and align marketing strategies with evolving customer preferences. The influence of tea tourism on people, its benefits and drawbacks, and its potential to advance economic stability are the main topics of this study on tea tourism in India [27]. The study assesses the potential of tea tourism in India as well as its effects on international tourists [24].…”

Section: Discussionmentioning

confidence: 99%

“…Insufficient manufacturing processes may waste resources and harm soil by using excessive quantities of water. Significant concerns and challenges were determined to be essential factors like poor planning and marketing efforts, insufficient stakeholder engagement, local participation, socioeconomic inequalities, and consumer attitudes regarding tea tourism [27]. Four major problems that affect the tea market distribution keep outpacing demand, global trade is posing additional difficulties to every step of the supply chain, and the environmental and medical benefits of tea are being underutilized.…”

Section: Challenges In Tea Tourismmentioning

confidence: 99%

“…The visiting habit that was sparked by a fascination with tea-related history, customs, and consumption is often referred to as tea tourism due to its significant significance in drawing prospective visitors and speeding socioeconomic growth for local places. The tea industry has typically been recognized in recent years as a form of cultural tourism [27].…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

Banerjee,

Tyagi

2024

J. Ethn. Food

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More and more individuals are realizing the need to take time away from their regular lives to recharge their bodies and minds by visiting new places. That's why we reasoned that drinking tea while on holiday would be the most significant element in promoting the growth of the tea tourism sector. We want to bring attention to how, via the medium of tastescape, the ritual of drinking tea may help one better understand the notion of unconventional tourism in India. A tastescape is a combination of physical elements, social norms, and geographical settings. One kind of nature tourism that includes visits to tea plantations is an example of a niche market. Without a question, if you're looking for a place to visit that serves excellent tea, you should make your way to India. If the right marketing campaigns are launched to attract eco-travelers, and if the necessary efforts are made to enhance the quality of the area, the Indian Tea Estates have the potential to become a leading destination for tea tourism. The novelty of this study lies in its exploration of tea tourism prospects in India and the investigation into how the fascination with tea influences the decisions of foreign tourists visiting the country. The research aims to promote travel to India so that more people may learn about and appreciate the tea culture there. Both primary and secondary sources are used in this qualitative study. Features and advertising tactics for luring tourists are described in this research. At this point, we analyze the research data and use it to inform a set of preliminary marketing strategies. The study also found that enhancing a customer's overall impression of a company is one of the most effective ways to encourage repeat business. It is difficult to advance plans to combine the tourism and tea industries due to a lack of personnel and expertise. The difficulty may be overcome if the two parties can work together to mutual benefit. Achieving future achievements will require strengthening the connection between tea and tourism, establishing collaborations, encouraging a higher degree of local engagement, and highlighting local benefits as a way of life.

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Section: Discussionmentioning

confidence: 99%

Section: Challenges In Tea Tourismmentioning

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

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Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

Banerjee,

Tyagi

2024

J. Ethn. Food

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“…However, there has been limited exploration of tea tourism in these regions. Yılmaz and Kumar Dixit (2023) revealed that in Assam, there are specialized tea tourism tours, promoting it as a central tourism theme. In contrast, the Eastern Black Sea region of Turkey integrates tea-related experiences into broader cultural tours, with its primary attraction being cultural.…”

Section: Introductionmentioning

confidence: 99%

Examining tourists’ intentions to participate in tea tourism. An emerging market context

Dutta,

Soodan,

Jassal

et al. 2023

Tour

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Tea tourism, a growing niche segment within the broader realm of culinary and cultural tourism, has gained prominence as an emerging market opportunity. This study investigates the factors influencing tourists’ intentions towards tea tourism. The research uses the stimulus-organism-response (S-O-R) framework, incorporating variables like destination credibility, authenticity, destination image, attitude and an intention to visit tea tourism destinations. Data from 392 domestic tourists were analyzed using structural equation modelling (CB-SEM). Key findings underscore the importance of factors such as destination image, tea-related knowledge and prior tea tourism experiences in shaping tourists’ intentions. This research not only contributes to the emerging tea tourism market but also offers valuable insights for destination marketers, policymakers and tea industry stakeholders. Understanding these influencing factors can help tailor marketing strategies and offers to make tea tourism destinations more appealing, thus supporting sustainable growth in this burgeoning industry. Ultimately, this study sheds light on the preferences of tourists seeking immersive tea experiences and guides efforts to develop and promote tea-related tourism experiences effectively.

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“…It encompasses oral traditions, performing arts, rituals, and festive events that have been passed down through generations and are acknowledged by communities as integral aspects of their heritage [2]. Tea, a globally cherished and time-honored beverage [3], has deep roots in China's history of production and consumption, forming a strong emotional relationship with Chinese people. Its origins can be traced back to the Pre-Qin dynasty [4], subsequently spreading across the globe and contributing to tea's worldwide acclaim [5].…”

Section: Introductionmentioning

confidence: 99%

Influential Factors Affecting Tea Tourists’ Behavior Intention in Cultural Ecosystem Services: An Affordance Perspective

Fu,

Xiong,

2023

Sustainability

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Tea tourism has gained prominence recently, particularly with the recognition of traditional Chinese tea processing techniques as an intangible cultural heritage. Nevertheless, as a niche form of tourism, knowledge gaps persist regarding the understanding of tea tourists’ perceptions of the tourism environment and their subsequent impact on behavior intentions. Underpinned by affordance theory, this study aims to investigate the role of tourism environment affordance in shaping behavior intentions through emotional value and cultural identity. A structural equation modeling (SEM) approach was employed to analyze survey data collected from 296 online responses provided by tea tourists. The key findings are as follows: (1) tea tourists primarily visit sites like a tea village, tea garden, and tea house, typically once or twice annually, with visits lasting 2–4 or 4–8 h; (2) convenient transportation and facilities, educational opportunities, and well-designed environments emerge as the most influential aspects of tourism environment affordance; and (3) tourism environment affordance significantly influences emotional value and cultural identity, and these in turn act as mediators between tourism environment affordance and behavior intentions. Therefore, this study expands the application of affordance theory to tea tourism by elucidating how perceptions of tourism environment affordance impact tea tourists’ behavior intentions and it deepens our understanding of the flow of cultural ecosystem services. Additionally, it underscores the pivotal role of tourism in providing cultural ecosystem services for preserving intangible cultural heritage and nurturing cultural identity. Practical implications for promoting tea tourism as cultural ecosystem services are also gleaned from our findings.

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Analyzing Tea Tourism Products and Experiences From India and Turkey

Cited by 6 publications

References 46 publications

Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

Examining tourists’ intentions to participate in tea tourism. An emerging market context

Influential Factors Affecting Tea Tourists’ Behavior Intention in Cultural Ecosystem Services: An Affordance Perspective

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