Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective

Habib, Muhammad Danish; Kaur, Puneet; Sharma, Veenu; Talwar, Shalini

doi:10.1016/j.jretconser.2023.103486

Cited by 28 publications

(3 citation statements)

References 118 publications

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“…First, it could reach a relatively wide range of respondents quickly and cheaply and collect large amounts of empirical data (Woods et al, 2015). Second, an online survey was widely used in previous research on human intention and behavior (Habib et al, 2023;T'ing et al, 2021). Third, there were limited resources for conducting face-to-face surveys because the coverage of Indonesia's territory was extensive.…”

Section: Sample and Data Collectionmentioning

confidence: 99%

Drivers of Food Waste Reduction Intention Among Indonesian Young Generation

Damanik,

Khaliqi,

Nurlia

et al. 2024

JPSS

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Solid waste management presents a significant challenge in Indonesia, with food waste accounting for 40.8% of all solid waste generated. The young generation is the largest producer of food waste compared to adults. The Food and Agriculture Organization (FAO) reports that consumer behavior is the main factor causing food waste in middle-income countries. Considering that the younger generation occupies 24.34% of Indonesia’s population, this study aimed to analyze the determinants of food waste reduction intention among the young generation in Indonesia. The Extended Theory of Planned Behavior (TPB) with four new introductory variables was used as a theoretical framework to understand the intentions of the young generation in Indonesia regarding food waste reduction. Data was collected from the young generation spread across Indonesia through an online survey using questionnaires, which resulted in 340 respondents. Data were then analyzed using descriptive analysis and partial least squares-structural equation modeling (PLS-SEM) to test the conceptual model and hypotheses proposed. The results showed that perceived behavioral control (PBC), food consumption, level of religious knowledge, and level of knowledge significantly influence food waste reduction intention. Religious knowledge was the most influential predictor. This is in line with the nature of the Indonesian community, which is highly religious, and religion profoundly guides daily lives. Based on the results, this study recommended three practical implications for reducing food waste and is expected to contribute to ensuring food security and achieving the Sustainable Development Goals.

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Section: Sample and Data Collectionmentioning

confidence: 99%

Drivers of Food Waste Reduction Intention Among Indonesian Young Generation

Damanik,

Khaliqi,

Nurlia

et al. 2024

JPSS

View full text Add to dashboard Cite

show abstract

“…The Value-Attitude-Behaviour (VAB) model is adopted for this purpose, as it is widely used to examine sustainable consumption behaviour. It is based on the premise that values, attitudes and behaviours exist in a hierarchical structure, whereby values predict attitudes which in turn contribute to behaviours (Habib et al, 2023). Thus, in this study, a comprehensive VAB model is constructed that includes three SVs (equality, respect for nature and shared responsibility) (V), perceived CSR (A) and behavioural intentions (revisit intentions and WOM) (B).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

Mou,

Rasoolimanesh,

Chuah

2024

JHTI

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PurposeAs perceived corporate social responsibility (CSR) has become one of the long-term sustainable development strategies for many companies, this paper investigates the interrelationships between sustainable values (SVs), perceived CSR and customer behaviour in the restaurant industry.Design/methodology/approachTo gather data needed to meet the study aims, we conducted an online survey of restaurant patrons in China, and used partial least squares structural equation modelling (PLS-SEM) to analyse the proposed models and test the hypotheses.FindingsThe obtained findings confirm that the three studied SV dimensions (equality, respect for nature and shared responsibility) have positive effects on perceived CSR, which in turn significantly affects word of mouth (WOM). Moreover, perceived CSR mediates the relationship between the three SVs and WOM but has no impact on the relationship between SVs and revisit intention.Practical implicationsThe results of this study have practical implications for managers in the restaurant industry. Restaurant managers can prioritize their CSR efforts based on the relative importance of SV dimensions, which is useful in generating positive WOM.Originality/valueEven though the importance of CSR is widely recognised, it is insufficiently studied from the perspective of restaurant customers. This research not only addresses this gap, but also expands the current understanding of SVs and their impact on CSR.

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The Role of Values and Attitude in Food Waste Reduction: Exploring Ideal Sustainable Business Strategies

Kumar,

Mehrotra,

Yaqub

et al. 2024

Bus Strat Env

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Food waste concerns are growing globally. Previous studies identified several strategies to reduce food waste. However, how individuals' values guide them towards food waste has not been adequately explored. This study examines the role of individual values and attitudinal mechanisms on food waste reduction behaviors. We adopt the value–attitude–behavior (VAB) theory as a theoretical underpinning to conceptualize a research model. Specifically, the study utilized altruistic and biospheric values as value dimensions, anticipated guilt and personal responsibility as attitudinal mechanisms, willingness to pay for food waste recycling, and food waste segregation as the outcome behavioral constructs. A survey approach is used to collect data from US household consumers. Findings indicate that altruistic values evoke anticipated guilt and personal responsibility, whereas biospheric values shape anticipated guilt. The anticipated guilt and personal responsibility determine consumers' willingness to pay for food waste recycling and segregation of food waste. Additionally, mediating roles of anticipated guilt and personal responsibility were also confirmed. Furthermore, the moderating role of long‐term orientation as a critical contingency that affects VAB linkages has been empirically substantiated. The study's findings contribute to the literature on food waste and provide empirical justification for how values shape attitudes that determine food waste reduction behaviors. Policymakers should design instruments to foster food waste reduction behaviors based on the effectuality of values and attitudes unraveled by this research.

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Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective

Cited by 28 publications

References 118 publications

Drivers of Food Waste Reduction Intention Among Indonesian Young Generation

Drivers of Food Waste Reduction Intention Among Indonesian Young Generation

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

The Role of Values and Attitude in Food Waste Reduction: Exploring Ideal Sustainable Business Strategies

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