2010
DOI: 10.1177/1050651910371198
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Analyzing the Genre Structure of Chinese Call-Center Communication

Abstract: This study investigates the genre structure of Chinese call-center discourse based on data collected from the call centers of a telecommunication company in China. Using an integrated theoretical framework informed by approaches to genre from English for specific purposes, systemic functional linguistics, and social perspectives, the study focuses on an analysis of the recurrent situation and social practices, the communicative purposes, the move structure, the exchange structure, and the genericstructure pote… Show more

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Cited by 14 publications
(2 citation statements)
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References 29 publications
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“…Genre coding is an established research methodology in the fields of rhetoric (Grabill & Pigg, 2012;Kane, 2020;Larson et al, 2016;Omizo, Clark et al, 2019;Omizo, Meeks et al, 2021;Propen & Lay Schuster, 2010), writing studies (Madden & Tarabochia, 2021), and English for specific (Flowerdew, 2016) and academic purposes (Chang & Kuo, 2011;Flowerdew, 2000). In BTC, genre coding has been used to study the contrasting feedback given by novice and expert communities (Dannels & Martin, 2008) and English and Chinese call centers (Xu et al, 2010), artifactual analysis of professional writing genres such as multimodal crowdsourced proposals (Feng et al, 2023), content marketing materials such as websites and portfolios (Wall & Spinuzzi, 2018), job rejection letters (Thominet, 2020), science and engineering Kickstarter proposals (Mehlenbacher, 2017), and industry white papers (Campbell & Naidoo, 2017), with the latter three studies adopting what has become known as Swalesean move analysis. A move analysis (Samraj, 2002;Swales, 1990;Swales & Najjar, 1987;Upton & Cohen, 2009) attempts to decompose texts into their constitutive and conventionalized rhetorical actions that "move" readers through arguments.…”
Section: Research On Genre Codingmentioning
confidence: 99%
“…Genre coding is an established research methodology in the fields of rhetoric (Grabill & Pigg, 2012;Kane, 2020;Larson et al, 2016;Omizo, Clark et al, 2019;Omizo, Meeks et al, 2021;Propen & Lay Schuster, 2010), writing studies (Madden & Tarabochia, 2021), and English for specific (Flowerdew, 2016) and academic purposes (Chang & Kuo, 2011;Flowerdew, 2000). In BTC, genre coding has been used to study the contrasting feedback given by novice and expert communities (Dannels & Martin, 2008) and English and Chinese call centers (Xu et al, 2010), artifactual analysis of professional writing genres such as multimodal crowdsourced proposals (Feng et al, 2023), content marketing materials such as websites and portfolios (Wall & Spinuzzi, 2018), job rejection letters (Thominet, 2020), science and engineering Kickstarter proposals (Mehlenbacher, 2017), and industry white papers (Campbell & Naidoo, 2017), with the latter three studies adopting what has become known as Swalesean move analysis. A move analysis (Samraj, 2002;Swales, 1990;Swales & Najjar, 1987;Upton & Cohen, 2009) attempts to decompose texts into their constitutive and conventionalized rhetorical actions that "move" readers through arguments.…”
Section: Research On Genre Codingmentioning
confidence: 99%
“…In this study, I used rhetorical genre analysis, a common method in both writing studies and discourse analysis. Genre analysis has been used to examine a range of everyday, academic, and professional texts, including research article introductions (Swales, 1990), scholarly multimedia (Ball, 2012), design presentations (Dannels, 2009(Dannels, , 2011, online reviews ( De Jong & Burgers, 2013;Thominet, 2016), and call-center interactions (Xu, Wang, Forey, & Li, 2010). In addition to describing current practice, many genre analyses have offered models to improve teaching practices (Kain & Wardle, 2005;Marshall, 1991;Russell, 1997;Walker, 1999).…”
Section: Coding For Genre Moves and Move Strategiesmentioning
confidence: 99%