2024
DOI: 10.2478/hjbpa-2024-0006
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Analyzing The Impact of Ai-Generated Email Marketing Content on Email Deliverability in Spam Folder Placement

Nasser Bouchareb,
Ismail Morad

Abstract: This study investigated the impact of AI-generated email content on email marketing deliverability, specifically its placement in spam folders. A controlled experiment was conducted with 450 participants who received AI-generated emails sent from different domains using plain text content and clear subject lines. The emails were analyzed for placement in inboxes or spam folders based on participant responses. The results revealed no significant impact of AI-generated content on email deliverability, regardless… Show more

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