Analyzing the Influence of Diffusion of Innovation Attributes on Lecturers’ Attitude Towards Information and Communication Technologies

Abstract

This study investigated the influence of the five attributes of diffusion of innovation theory-relative advantage, complexity, compatibility, trialability, and observability-on lecturers' use of information and communication technologies. A structured questionnaire was used to collect data from 213 lecturers across the seven faculties and one institute at the National University of Lesotho (NUL). Cronbach's alpha reliability coefficient was used to determine the internal consistency of the instrument; the reliability of the multiple item scales ranged between 0.71 and 0.97. Collected data were first structured into grouped frequency distributions, and stepwise multiple regressions were used to test the five hypotheses formulated. At 0.05 level of significance, the attributes relative advantage, complexity, and observability were found to have a positive influence on attitude of lecturers toward using ICTs, with observability having the highest influence. To enhance widespread use of ICTs, it is recommended that NUL's administration organize relevant training and deploy user-friendly ICTs.

Extending the Diffusion of Innovation Theory to Predict Smartphone Adoption Behaviour Among Higher Education Institutions’ Lecturers in Nigeria

“…This is an individual's perception that an innovation is better off in comparison to similar ideas, products, practices (Ntemana & Olatokun, 2012). It can also be seen as how the individuals perceive an innovation with regard to its predecessor-if they view the innovation as having more benefits than the previous (Ekebom, 2012).…”

“…Studies have been conducted to underpin innovation factors and adoption rate (Rogers, 1983;1995;2003, Jang, 2010Chong, 2006;Putzer & Park, 2013). Ntemana and Olatokun (2012) conduct empirical investigation on influence of attributes of diffusion of innovation on lecturer's use of ICTs in University of Lesotho. Also, Ayodele and Ifeanyinchukwu (2016) studied the factors influencing smartphone purchase behaviour among young adults in Nigeria.…”

Analysis of factors that influence the ICT adoption by SMEs in Colombia

“…While it is true that many researchers have used the DOI model with its five characteristics of innovation, it is also true that many studies have proven that characteristics as compatibility and trialability are not usually significant when explaining the adoption of ICT in SMEs Moghaddam & Khatoon-Abadi, 2013;Ntemana & Olatokun, 2012;). Due to the above reasons, for this study regarding the adoption of ICT in SMEs in Colombia, just three of the five characteristics of DOI innovation were used (relative advantage, observability and complexity) as a reference framework for the adoption of ICT in SMEs, and the model was complemented with some constructs of benefits and barriers of the adoption of ICT.…”

“…The chosen items to measure the constructs of relative advantage, observability and complexity were based on Ghobakhloo, Arias-Aranda and Benitez-Amado (2011) and Ntemana and Olatokun's (2012) studies. To do so, the items used by these authors were translated to Spanish, and based on the pilot test, the most representative comprehensible items were selected for the target public bearing in mind the constraints of the length of the questionnaire so that it would not affect interviewees' willingness to answer the questionnaire.…”

“…Si bien muchos investigadores han usado el modelo DOI con sus cinco características de innovación, también es cierto que muchos estudios han probado que las características de compatibilidad y verificabilidad no suelen ser significativas al explicar la adopción de TIC en la s Pymes Moghaddam & Khatoon-Abadi, 2013;Ntemana & Olatokun, 2012;.Por las razones anteriores, para el presente estudio de adopción de TIC en las Pymes de Colombia, se usaron sólo tres de las cinco características de innovación de DOI (ventaja relativa, observabilidad y complejidad), como marco de referencia para la adopción de TIC en las Pymes y se complementó el modelo con algunos constructos de beneficios y barreras de adopción de TIC.…”