“…More interestingly, in research papers by Nwankpa, Roumani and Datta [12], PalmiĂ©, Miehe, Oghazi, Parida and Wincent [13], Sedera, Tan and Xu [15], Yousaf, Radulescu, Sinisi, Serbanescu and Ionescu [20] it is mentioned the significant influence of innovation for creating an exceptionally positive customer experience and consequently digital business growth. Drawing on the insights in works by scientist Belhadi, Kamble, Gunasekaran and Mani [3], Frei, Jack and Krzyzaniak [5], it is necessary to highlight that the key role for digital business growth is in right supply chain management according to which customer is able to communicate with minimal communication delay and has positive experience immediately. Although the satisfaction by the retailer's service quality affects the customers intentions and encourage them to make a purchase, there is still fragmentary studied the strategic digital business management, and, indeed, lack of papers regarding accelerating digital business growth in a green economy and environmental sustainability is defined the study topic.…”