2014
DOI: 10.11625/kjoa.2014.22.2.229
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Analyzing the Relative Value of Food Labelling on Organic and Origin of Tofu

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“…And, for both products, the relative importance of the origin of raw material was higher than the production technology. This is similar to the findings of Stanton et al [ 41 ] and Yang [ 44 ], in which the preference for the origin of raw materials was greater than that for the production method (e.g., whether or not the raw material is organic) when purchasing apples and tofu, implying that the respondents are more confident in food safety represented by the raw material’s origin than by the production method.…”
Section: Discussionsupporting
confidence: 89%
“…And, for both products, the relative importance of the origin of raw material was higher than the production technology. This is similar to the findings of Stanton et al [ 41 ] and Yang [ 44 ], in which the preference for the origin of raw materials was greater than that for the production method (e.g., whether or not the raw material is organic) when purchasing apples and tofu, implying that the respondents are more confident in food safety represented by the raw material’s origin than by the production method.…”
Section: Discussionsupporting
confidence: 89%