Governments and policymakers are considering intervening in the relationship between major tech companies and the news media industry and holding various inquiries and reviews to canvass reform options. This article provides a comparative study of Australia, Canada and the United Kingdom, some of the earliest countries in the world to engage in these policy processes. The study reveals that these media systems have devised similar regulatory tools and their approach aligns with a more disaggregated set of reforms occurring across Europe. While these reform agendas often draw on valuable concepts from media policy, they also awkwardly translate frameworks and introduce already questionable regulatory approaches to the platform environment. The most notable is the ongoing focus on stakeholders instead of the wider public interest. I end the paper by arguing the long-term sustainability of journalism need to be decoupled from attempts to limit platform power. I outline a more targeted regulatory response focussed on antitrust and privacy and note that journalism will receive downstream benefits from these efforts. The approach challenges the core issues associated with platform dominance and stands in contrast to current reform proposals, which threaten to hamper much needed institutional transformation across the journalism sector KEYWORDS Media policy; platforms; Australia; Canada; United Kingdom regulation Governments are beginning to critically examine the relationship between platforms and the news media and have held reviews and inquiries to canvass reform options (Puppis and Winseck 2019). The central motivation for this policy activity is the concern that news media are becoming dependent on platforms for audiences, in turn contributing to the news media's ongoing economic woes. Governments are also worried about the opacity of platform algorithms and the rise in misinformation and disinformation (Bechmann 2020). Countries across the world have conducted reviews and inquiries in response (Puppis and Winseck 2019) and Australia, Canada and the United Kingdom (U.K.) have been some of the first movers in this space. The U.K. review focussed specifically on the relationship between platforms and news media (Cairncross 2019) and Canada and Australia addressed this relationship as part of CONTACT James Meese