“…In fact company's growth (and survival) is highly correlated with the ability to raise new funds, but only startups with a large potential market and remarkable KPIs (e.g. number of daily users, transactions) are attractive for investors (Wong, Bhatia, & Freeman, 2010;Schwienbacher & Larralde, 2010). Furthermore many other aspects impact on the fund rising capabilities: intellectual capital (Alberghini, Cricelli, & Grimaldi, 2013;Steenkamp & Kashyap, 2010;Tan, Plowman, & Hancock, 2008;Zerenler, Hasiloglu, & Sezgin, 2008), entrepreneur experiences (Lasch, Le Roy, & Yami, 2007;Song, Bijl van der, & Halman, 2008) and innovation (Groenewegen & de Langen, 2012;Maldonado, Dias, & Varvakis, 2009) are all key drivers as well as their promotion capabilities (Magri, 2009).…”