Cross-talk between G protein-coupled receptor (GPCR) signaling pathways serves to fine tune cellular responsiveness by neurohumoral factors. Accumulating evidence has implicated nitric oxide (NO)-based signaling downstream of GPCRs, but the molecular details are unknown. Here, we show that adenosine triphosphate (ATP) decreases angiotensin type 1 receptor (AT 1 R) density through NO-mediated S-nitrosylation of nuclear factor κB (NF-κB) in rat cardiac fibroblasts. Stimulation of purinergic P2Y 2 receptor by ATP increased expression of inducible NO synthase (iNOS) through activation of nuclear factor of activated T cells, NFATc1 and NFATc3. The ATP-induced iNOS interacted with p65 subunit of NF-κB in the cytosol through flavin-binding domain, which was indispensable for the locally generated NO-mediated S-nitrosylation of p65 at Cys38. β-Arrestins anchored the formation of p65/ IκBα/β-arrestins/iNOS quaternary complex. The S-nitrosylated p65 resulted in decreases in NF-κB transcriptional activity and AT 1 R density. In pressure-overloaded mouse hearts, ATP released from cardiomyocytes led to decrease in AT 1 R density through iNOS-mediated S-nitrosylation of p65. These results show a unique regulatory mechanism of heterologous regulation of GPCRs in which cysteine modification of transcriptional factor rather than protein phosphorylation plays essential roles.angiotensin receptor | Ca 2+ signaling | calcineurin | signaling complex | posttranslational modification G protein-coupled receptors (GPCRs) are the largest family of cell-surface receptors, which play a critical role in regulating multiple physiological functions (1, 2). Abnormal activation or up-regulation of GPCRs is a major cause of various diseases (3), and about 40% of drugs that are widely used for therapeutic treatment all over the world may directly or indirectly target GPCRs.An important adaptive response of the cell against multiple extracellular stimuli is receptor desensitization, which refers to the reduction of receptor responsiveness despite continuing agonist stimulation. GPCRs have developed elaborate means of turning off signal (4). One mechanism for desensitization is receptor down-regulation, which refers to the net loss of receptors from the cell by a decrease in receptor synthesis, a destabilization of receptor mRNA, or an increase in receptor degradation (4, 5).Two major patterns of down-regulation have been characterized; homologous (or agonist specific) down-regulation and heterologous (or agonist nonspecific) down-regulation (6). The homologous down-regulation indicates that stimulation of one GPCR over time by the agonist reduces expression levels of the same GPCR, without substantial effect on other GPCRs present in the same cell. In contrast, heterologous down-regulation indicates that stimulation of one GPCR reduces expression levels of different GPCR. Although the molecular mechanism of homologous down-regulation has been well analyzed using β-adrenergic receptors (βARs) (4, 5), the mechanism(s) underlying heterologous down-re...