“…The CASE (Culturally-Sensitive Assessment Systems and Education) project, launched in 2005, seeks to (a) complement a predominantly Anglo-centric worldview of family businesses by expanding it to other cultures, particularly in the emerging markets (Gupta, Levenburg, Moore, Motwani, & Schwarz, 2008a, 2008b; (b) compare and contrast family businesses in distinct metaclusters (e.g., Asian-Gupta, Levenburg, Moore, Motwani, & Schwarz, 2009;African-Gupta et al, in press-a;Protestant-Gupta et al, in press-b;and CatholicGupta & Levenburg, in press); and (c) investigate the cross-cultural variations in family business dimensions (this article).…”