Highly pathogenic avian influenza (HPAI) is a striking disease in susceptible poultry, which leads to severe economic losses. Inactivated vaccines are the most widely used vaccines in avian influenza virus (AIV) vaccination programs. However, these vaccines interfere with the serological detection of wild-type AIV infections in immunized populations. The use of vaccines that allow differentiation between infected and vaccinated animals (DIVA strategy) would stop current stamping-out policies. Therefore, novel vaccination strategies are needed to allow improved protection of animals and humans against HPAI virus (HPAIV) infection. The presented study analyzed for the first time the immunogenic capacity of plant-expressed full-length hemagglutinin (rHA0) of HPAIV H5N1 in several vaccine formulations within the highly relevant host species chicken. We were able to express plant-expressed rHA0 at high levels and could show that, when administered with potent adjuvants, it is highly immunogenic and can fully protect chicken against lethal challenge infection. Real-time reverse transcription (RT)-PCR and serological tests demonstrated only marginally increased virus replication in animals vaccinated with plant-derived rHA0 compared to animals immunized with an inactivated reference vaccine. In addition, the use of plant-expressed rHA0 also allowed an easy serological differentiation of vaccinated from AIV-infected animals based on antibodies against the influenza virus NP protein.Highly pathogenic avian influenza (AI) (HPAI) is a striking disease in susceptible poultry, which leads to severe economic losses (21). Since 2003, the H5N1 HPAI epidemic has claimed over 220 million poultry and other birds either through direct mortality from infection or from preemptive culling (22). The implementation of vaccination of poultry as a tool for the reduction of the viral load in the environment and, thus, for decreasing the risk of transmission within poultry-and, as a consequence, to humans-is still a discussed topic. Inactivated vaccines are the most widely used vaccines in AI vaccination programs. They are particularly addressed to protect adult chickens, turkeys, and other birds in emergency situations, e.g., when ring vaccination is used in an area of an HPAI virus (HPAIV) outbreak or when prophylactic vaccination is used in a region where H5 or H7 AI virus (AIV) infections are endemic. However, these vaccines limited the serological detection of wild-type AIV infections in immunized populations, as wild-type infection could be detectable only through higher antibody titers to nonstructural proteins or if the neuraminidase subtype of the vaccine differed from the subtype of the introduced wild-type virus (28).The use of vaccines that fit in any case to the strategy of differentiating infected from vaccinated animals (DIVA) would make a strong case for turning away from current stamping-out policies in many countries. Vaccines that consist of only one major antigenic protein related to influenza A virus (e.g., hemagglutini...