“…Another gap in the literature that this paper intends to cover is regarding the new consumer food attribute preferences, such as animal welfare (Koknaroglu &Akunal, 2013 andHoag &Lemme, 2018). Recent studies have focused on different animals, namely, poultry (Grandin, 2019), pigs (O'Malley et al, 2019), cattle (Jorquera-Chavez, Fuentes, Dunshea, Jongman, & Warner, 2019) and venison (Ludwiczak, Bykowska-Maciejewska, Składanowska-Baryza, & Stanisz, 2019).…”