The paper objective is identification the attitudes of academic youth towards farm animal welfare and
products derived from animals kept under friendly conditions. The main source of the data used for the
analyses and applications was the primary information obtained from personal research (PAPI method,
436 respondents).The statistical analysis of the studied material encompassed aggregate statistical
indicators, the non-parametric test „chi square” (χ2), as well as non-hierarchical method – k-means cluster
analysis. As results from the conducted investigations, the issue of farm animal welfare is important for
the young consumers (64%) or very important (36%). Protecting animal welfare is a significant problem
for a majority of women and city dwellers. Over 75% students purchases products from animal welfare
– friendly production process. Regarding young consumer attitudes towards farm animal welfare, three
types of attitudes were identified.