Animated Presentation of Topic of Adulting and Age-Specific Features of Its Perception

Kyshtymova, Ekaterina; Trofimova, Elena

doi:10.17150/2411-6262.2018.9(3).6

Cited by 4 publications

(3 citation statements)

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“…Undoubtedly, positive media content was capable of producing positive effect on spectators (Cingel, Krcmar, 2017;de Leeuw, van der Laan, 2018); however, strict criteria for determining positive or negative potential of media products had not yet been developed. At the same time, professionals used methods such as polling (Cocer at al., 2015; Zafar, Chaudhary, 2018), interviews (Cernikova at al., 2017), experiment (Dillon, Bushman, 2017), as well as analysis of substantive features of content (Habib, Soliman, 2015;Turkmen, 2016;Luisi, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…Rapid growth of technology and the integration of people into the world of media today prompt anxiety in both academic environment and general public, giving rise, from teachers and parents, to the demand for psychological knowledge about the nature of the effects of media activity on children and the criteria for assessing psychological fruitfulness or destructiveness of media content for preschoolers and younger schoolchildren, who, according to studies, perceive information communicated by means of a media text in an uncritical manner (Kyshtymova, Trofimova, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Peculiarities of Perception of Cartoons by Younger and Older Schoolchildren

2019

Media Education (Mediaobrazovanie)

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The problem of determining particularities of the effect of media texts on schoolchildren is relevant due to the active involvement of modern children in the media world. Cartoons are the core product of media consumption in the younger age group, while the mechanisms and methods for determining their developmental potential or psychologically destructive effects on children are under-investigated. The article presents a psychological analysis of animated films on the subject of insomnia: A Well-Tried Remedy (Vernoye sredstvo) (1982) and Insomnia from the Mi-Mi-Bear (Mi-mi-mishki) series (2015). The results of a comparative empirical study of the perceptions of the characters of those cartoons by younger and older schoolchildren were described. 44 people participated in the research: young schoolchildren of the second grade (N=21, ==8.4 y/o) and eleventh graders (N=23, = 17.5). It was revealed that cartoons, similar in plot and characters, produce varied psychological effect on younger schoolchildren due to differences in the means of artistic mediation of communicated meanings. Judgment about less critical perception of younger schoolchildren than that of the older ones was empirically substantiated.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Peculiarities of Perception of Cartoons by Younger and Older Schoolchildren

2019

Media Education (Mediaobrazovanie)

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“…The issue of the effectiveness of the effect of motion pictures has been studied by many researchers (Balabantaray, 2020;Baveye et.al., 2018;De Leeuw, Van der Laan, 2018;Kubrak, 2020;Kyshtymova, 2019;Tan, 2018). Academic literature noted insufficient attention to the perception of the content of visual codes by consumers, which contributed to the fact that the impersonation of a character would assume metaphorical nature (Poznin, 2017); students' uncritical perception of information transmitted via media texts (Kyshtymova, Trofimova, 2018); the role of heroes and victims in the formation of sociocultural identity (Tulchinsky, 2014). G.L.…”

Section: Introductionmentioning

confidence: 99%

Peculiarities of Teenagers' Perception of the Characters of a Film Narrative in a Situation of Moral Choice

2021

International Journal of Media and Information Literacy

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The study of the system of moral values of young people using film narrative, which has an effect on the impressions, meanings, significations, attitudes of people and values, human beliefs, treatment of people and values would determine mental health of an individual and psychological well-being of a society as a whole. Teenagers are those most susceptible to the exposure. The novelty of the study was that the evaluation of the impersonations of the characters in a situation of moral choice, transmission of moral values presented in the film narrative, was studied in adolescents without parental oversight, living in residential care facilities for more than 10 years.The methodological foundation of the study was the psychosemiotic approach to content analysis. A toolbox of techniques was used in the study: theoretical analysis, immanent analysis of the film; factorial analysis; a dedicated semantic differential was used to discover the factors revealing the semantics of the impersonations of the characters of the film narrative in a situation of moral collision, and to compare their perception by different groups of teenagers; analysis of letters to the character was carried out using the procedure of content analysis. We proceeded from the assumption that teenagers' perception and semantic evaluation of the characters of the film narrative in the situation of moral choice was determined by their experience of living in the situation of moral choice and conditions of their upbringing; the system of values presented in the film narrative, the situation of moral collision experienced by the characters, determined the perception and semantic evaluation of their impersonations by modern teenagers. The study was carried out on the basis of schools in Irkutsk, facilities for children without parental care (Republic of Buryatia, Irkutsk) (n = 78). 'The Boy in the Striped Pajamas' motion picture was used as stimulus material.It was demonstrated that teenagers left without parental care would perceive the characters of the motion picture in positive categories of morality more often than those raised in families. The attitude towards the characters of a movie who were in a situation of moral choice, was determined by the categories of nobility, peacefulness, humanity, tolerance, and piety. The identified differences could be explained by their experience of living in a situation of moral choice, the attitude toward children in situations of living hardships, the individual psychological differences of adolescents. Differences in attitudes could also be seen as the reason for differences in the effectiveness of the impression of the movie. It was substantiated that the situation of moral choice in cinematography served as a tool for shaping moral values.The study sustained the idea of the potential of motion pictures, their effect on shaping moral values of adolescents, complemented the data on the effect of the film narrative on personal development and individual differences in the evaluation of media products. The obta...

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Problems of Promoting Childrens Goods in Regard of Features of the Target Audience

Sarayeva

Gruzdeva

2020

Baikal Research Journal

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The purpose of the study is identifying the features of the present-day marketing communication tools in the market of childrens goods the use of which will lead to growth of devotion of children consumers and their parents to commercial brands. To achieve this goal, the article uses statistical data, scientific papers and monographs to the point of the research. At the core of the analysis marketing communications is the behavior of the target audience, which consists of two categories: buyers and consumers. The article denotes the methods of impact on the complex target audience with respect to the cognitive perception of the information and behavior, the values in each of the categories. As the result of the research, it offers a new approach to elaborating marketing methods implying, in promotion, two separate information contents that consider the interests of the two categories of the target audience - the buyers and the consumers of the same product. Besides, the article identifies the most topical forms of implementing the marketing communications. The approach offered allows to gain the desired consumer attitude to the brand and increase of sales volume.

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Animated Presentation of Topic of Adulting and Age-Specific Features of Its Perception

Cited by 4 publications

References 2 publications

Peculiarities of Perception of Cartoons by Younger and Older Schoolchildren

Peculiarities of Perception of Cartoons by Younger and Older Schoolchildren

Peculiarities of Teenagers' Perception of the Characters of a Film Narrative in a Situation of Moral Choice

Problems of Promoting Childrens Goods in Regard of Features of the Target Audience

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