2022
DOI: 10.1017/s1478572222000317
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Anitta's ‘Girl from Rio’, Digital Fatigue, and Stereotype

Abstract: In May 2021, Brazilian pop-funk superstar Anitta released ‘Girl from Rio’. The song was based on the melodic foundation of the bossa nova song ‘The Girl from Ipanema’ that became a huge international hit at the end of the 1960s bossa nova craze. ‘Girl from Rio’ features trap beats on top of the familiar melody with a clear lyrical message that critiques international stereotypes of women from Brazil. When Anitta attempted to capture the US market through TikTok and a high-profile remix, much of her critique di… Show more

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“…Campt (2017) argues that it is necessary to consider what happens to images after the initial event of sharing, and from this, we can learn more about what happens to the distribution of images and who profits from their circulation. In this sense, it is important to recognize how GIFS have contributed to the "memeification" of Black women's pain through digital caricatures (Stravens, 2021), or how virality leads to "digital fatigue" in ways that exhaust the meaning of the content (Goldschmitt, 2022). Capitalist algorithms on music streaming platforms often determine visibility and representation in ways that sustain cultural stereotypes (Werner, 2020a,b).…”
Section: Black Feminist Artists and Digital Spacesmentioning
confidence: 99%
“…Campt (2017) argues that it is necessary to consider what happens to images after the initial event of sharing, and from this, we can learn more about what happens to the distribution of images and who profits from their circulation. In this sense, it is important to recognize how GIFS have contributed to the "memeification" of Black women's pain through digital caricatures (Stravens, 2021), or how virality leads to "digital fatigue" in ways that exhaust the meaning of the content (Goldschmitt, 2022). Capitalist algorithms on music streaming platforms often determine visibility and representation in ways that sustain cultural stereotypes (Werner, 2020a,b).…”
Section: Black Feminist Artists and Digital Spacesmentioning
confidence: 99%