The success of organic light emitting diodes (OLED) has been witnessed by the commercialization of this technology for manufacturing the vivid and colorful displays used in our daily life now. The prospective growth of OLED technology on display industry will be optimistic. Over the last three decades, many different approaches on material and device designs have been implemented for improving the efficiency and stability of OLED devices. These efforts install main cornerstones to support the great achievement of OLED technology. However, until now, the performance and stability of blue OLEDs still have some concerns. This troublesome issue should be totally conquered before the large-scale manufactures dominated over other display technologies, particularly liquid crystal-based displays, takes place. Though significant progress has already been made to achieve high performance and long lifetime blue OLEDs, this topic still remains as one of the hot researches in OLEDs. We have been working on this area for about two decades and made some notable contributions. Consequently, in this personal account we have outlined our efforts to obtain better performing blue OLEDs by utilizing a range of emitters based on fluorescence, phosphorescence, delayed fluorescence and exciplex systems. We have also developed some novel host materials for blue OLEDs, which are worth mentioning in this account.Keywords: blue fluorescent emitter, phosphorescent complex, delayed fluorescence, exciplex, bipolar host materials [a] M.