“…Nonetheless, in modern western societies women still face greater pressures than men do to approximate the images of idealized bodies as a means to reach social approval and acceptance (Buote, Wilson, Strahan, Gazzola, & Papps, 2011;Gatward, 2007;Gilbert, 2002). In fact, whereas conceptions of traditional masculinity convey the notion that men's worth is related to their abilities to be powerful, socially dominant, and physically effective (Kilmartin, 2007), women constantly face messages that their worth depends on how their physical appearance is perceived by others (Fredrickson & Roberts, 1997), which negatively affects their selfevaluation, body image, and eating behaviour (Fitzsimmons-Craft et al, 2011;Dakanalis et al, 2015;Dakanalis, Clerici, et al, 2014; being seen by others as flawed, unattractive or inferior, as well as to the internal shaming process that includes severe self-criticism (Goss & Allan, 2009;Goss & Gilbert, 2002;.…”