Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty

Anwar, Moh Muhlis; Battour, Mohamed; Ratnasari, Ririn Tri; Herianingrum, Sri; Fauzi, Qudsi; Absah, Yeni; Sari, Dessy Kurnia

doi:10.1007/978-3-031-50939-1_85

Artificial Intelligence (AI) and Customer Social Responsibility (CSR)

2024

DOI: 10.1007/978-3-031-50939-1_85

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Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty

Moh Muhlis Anwar,

Mohamed Battour,

Ririn Tri Ratnasari

et al.

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Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty

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