Antecedent of green purchase behavior: Cases of Indonesia

Suganda, Uce Karna; Theresia, Mularia Priska; Wijaya, Herrisa Azhalia

doi:10.36096/ijbes.v4i1.306

Cited by 3 publications

(1 citation statement)

References 34 publications

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“…Sustainable consumption activities (green consumption) are activities that lead to the use of products that do not damage the environment and consider their environmental impacts (Zaslya Musa & Hartono, 2023). Consumers are becoming increasingly environmentally conscious, which influences the increasing demand for ecological products.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Afifah,

Kuswati

2023

Se. Asian Bus. Rev.

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This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology employs a quantitative deductive approach to test hypotheses. A survey research design was used to investigate green purchasing behavior, with a sample size of 205 respondents from the Surakarta city area. Non-probability sampling was utilized employing the purposive sampling method. Instrument tests included assessments for convergent validity, discriminant validity, as well as reliability tests using Cronbach's alpha and composite reliability, confirming valid and reliable results. These instrument tests and hypothesis testing were conducted using Smart PLS 3.2.9 software, generating output for the outer model and inner model. Data analysis involved a two-step algorithm process and bootstrapping. The analysis results indicate that ethical self-identity and green purchase intention significantly influence green product purchasing behavior. It was evidenced that the intention to purchase green products mediates the influence of ethical self-identity on green product purchasing behavior.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Afifah,

Kuswati

2023

Se. Asian Bus. Rev.

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An implementation of an extended theory of planned behavior to investigate consumer behavior on hygiene sanitation-certified livestock food products

Wibowo,

Syahlani,

Haryadi

2024

Open Agriculture

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Consumer acceptance of food safety has an important role in the success of hygiene sanitation standards with certification of veterinary control number (Nomor Kontrol Veteriner, hereinafter NKV) implementation for livestock-based food products. This study was conducted by applying the extended theory of planned behavior (TPB) to analyze the influence of attitudes toward NKV-certified food products, subjective norms (SN), perceived behavioral control (PBC), intention to buy, buying decision of NKV-certified food products, and knowledge. This study was conducted using a survey design, and data were collected from June to August 2023. Respondents were determined by a purposive sampling method. Data were collected using an online questionnaire and were analyzed with structural equation modeling-partial least squares software. The results showed that attitude toward NKV-certified food products, SN, and PBC influenced the intention to buy NKV-certified food products with β values of 0.377, 0.223, and 0.235, respectively. Then, PBC and intention to buy affected NKV-certified food product purchasing behavior with β = 0.304 and 0.340. Furthermore, knowledge affected attitude with β = 0.828 and purchasing behavior of NKV-certified food products β = 0.315 but did not significantly influence the intention to buy. This research implied that the intervention knowledge variable in TPB is valuable in predicting NKV-certified food product purchasing behavior. Continuous consumer education needs to be carried out by the government and other stakeholders in the food industry, in line with the NKV certification policy.

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Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic: An empirical study in South Africa

Gaoaketse,

Ligaraba,

Chuchu

2023

IJRBS

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The study examined the factors influencing motor vehicle purchase intention during the COVID-19 pandemic. The Theory of Planned Behaviour, the Social Judgement Theory, and the Self-Congruency Theory were employed for the study. A quantitative research approach was applied, and data was collected using a questionnaire that 223 respondents completed and selected through convenience sampling. A structural equation model was used to test the proposed conceptual model of the study. The empirical results revealed that perceived value, perceived reliability, and brand awareness of the vehicle, together with the manufacturer’s and/or seller’s website quality, positively impact the consumer’s attitude, which subsequently affects their purchase intentions. The study has both practical and theoretical implications. The findings from the study could assist motor vehicle marketers in developing marketing strategies during a pandemic and provide policymakers with guidelines for the marketing of motor vehicles during a pandemic.

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Antecedent of green purchase behavior: Cases of Indonesia

Cited by 3 publications

References 34 publications

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

An implementation of an extended theory of planned behavior to investigate consumer behavior on hygiene sanitation-certified livestock food products

Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic: An empirical study in South Africa

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