Antecedents and consequences of destination brand love — A case study from Finnish Lapland

Aro, Kaisa; Suomi, Kati; Saraniemi, Saila

doi:10.1016/j.tourman.2018.01.003

Cited by 149 publications

(188 citation statements)

References 44 publications

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“…This finding differs from that of current literature [48] insisting that there are significant associations between customer satisfaction and loyalty. Lastly, the airline love and loyalty relationship was tested, and the result shows that the association is significant (β = 0.853, p < 0.01), coinciding with the previous literature [18,[49][50][51][52]. Hence, hypothesis 9 is supported.…”

Section: Structural Model and Hypotheses Testingsupporting

confidence: 78%

“…It is often believed that brand love brings patrons' favorable decision and behaviors for the brand [18][19][20]49,50]. According to Long-Tolbert and Gammoh [20], brand love indicates one's emotional attachment to a certain brand and its products.…”

Section: Airline Lovementioning

confidence: 99%

“…Roberts [50] asserts that brand love fortifies the relationship strength between the company and its patrons, thereby increasing the customer retention rate and loyalty. In recent research, Aro et al [18], Hwang and Lyu [49], and Hudson et al [52] indicate that brand love as a sturdy form of emotional connection between the brand and its consumers significantly increases customer loyalty. These researchers also formed a consensus that brand love, which goes beyond one's simple liking to a particular brand, often brings diverse positive post-purchase behaviors such as stronger loyalty, positive recommendation behaviors, commitment, and pay price premium.…”

Section: Airline Lovementioning

confidence: 99%

“…In fact, satisfaction, in general, is regarded to be the most essential factor in explicating customer post-purchase decisions/behaviors [8,17]. Researchers also agree that brand love [18][19][20] and attitude toward the product/brand/behavior [21][22][23] are necessary elements for boosting customer loyalty.…”

Section: Introductionmentioning

confidence: 99%

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Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

et al. 2020

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Little evidence is available on how airline meals and their dimensions affect customers’ loyalty generation procedure and behaviors towards airline products. This research is designed to elucidate airline customer loyalty generation procedure by uncovering the specific role of airline meals and their dimensions, attitude, satisfaction, and love. Using a quantitative method, empirical findings from the structural analysis successfully offer a good understanding of airline food quality and its role, identify the vital triggers of customer loyalty, and uncover the silent mediating role of airline love in affecting loyalty. Taking one step further beyond the theorizations in the existing studies of airline customers’ post-purchase behaviors, the present study builds a strong conceptual framework relating airline food quality, attitude, satisfaction, airline love, and customer loyalty.

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Section: Structural Model and Hypotheses Testingsupporting

confidence: 78%

Section: Airline Lovementioning

confidence: 99%

Section: Airline Lovementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

et al. 2020

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“…Otra corriente de investigaciones presenta a WOM como una consecuencia de AM (Bairrada, Coelho & Coelho, 2018;Batra et al, 2012). La relación positiva entre estas variables es natural, puesto que, si los consumidores están satisfechos y aman una marca, mostrarán una mayor disposición a difundir opiniones y comentarios positivos (Aro et al, 2018;Carroll & Ahuvia, 2006). Loureiro, Gorgus y Kaufmann (2017) sostienen que "cuando los consumidores están conectados emocionalmente con una marca en una relación a largo plazo (…) serán más proactivos para publicar comentarios positivos, defender la marca y recomendar a otros" (p. 991).…”

Section: Amor a La Marca Frente A Wom / Ewomunclassified

Antecedentes y consecuencias del valor de marca. Un estudio centrado en los consumidores jóvenes

Gómez

Pérez

2019

SUMNEG

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The objective of this study is to analyze the effects of brand love and traditional Word of Mouth and electronic communication on the brand equity, in order to check this influences the repurchase intention. The contrast of the hypotheses has been made from a sample of 306 university students. The results indicate that brand love exerts a significant influence on the positive WOM, comments that reinforce the brand equity, which triggers the repurchase intention. In contrast, the online environment facilitates the disclosure of negative comments that affect the brand value through eWOM. Códigos JEL: D18, M30, M31, M39 Palabras clave Valor de marca, amor a la marca, Word of Mouth, Electronic Word of Mouth, intención de recompra. El objetivo del presente estudio consiste en analizar los efectos del amor a la marca y la comunicación Word of Mouth tradicional y electrónica sobre el valor de marca, con el fin de comprobar si este influye en la intención de recompra. El contraste de las hipótesis se ha realizado a partir de una muestra de 306 jóvenes universitarios. Los resultados indican que el amor a la marca ejerce una influencia significativa sobre el WOM positivo, comentarios que refuerzan el valor de marca, el cual desencadena en la intención de recompra. Por el contrario, el entorno online facilita la divulgación de comentarios negativos que afectan el valor de marca a través de eWOM. © 2019 Fundación Universitaria Konrad Lorenz. Este es un artículo Open Access bajo la licencia CC BY-NC-ND (http://creativecommons. org/licenses/by-nc-nd/4.0/). Keywords: Brand equity, brand love, Word of Mouth, Electronic Word of Mouth, repurchase intention.  Premio al mejor artículo del número

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Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love

Trivedi

Sama

2020

J of Consumer Behaviour

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Research examining consumer behavior towards celebrity-owned ventures is limited.This study is in the context of celebrity-owned restaurants. It observes the effect of celebrity endorsement and perceived food quality on brand love, further leading to brand loyalty and e-WOM. The moderating role of customer experience between celebrity endorsement, perceived food quality, and the dependent variable brand love is also studied. A structured questionnaire was administered to the respondents who had experienced dining at a celebrity-owned restaurant, and 532 responses were obtained. The results established that a celebrity-owned restaurant would enjoy a robust consumer-brand relationship owing to its association with the celebrity.

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Antecedents and consequences of destination brand love — A case study from Finnish Lapland

Cited by 149 publications

References 44 publications

Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

Antecedentes y consecuencias del valor de marca. Un estudio centrado en los consumidores jóvenes

Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love

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