Antecedents and consequences of destination image gap

Santana, Josefa Delia Martín; Palacio, Asunción Beerli; Nazzareno, Patrizio A.

doi:10.1016/j.annals.2016.11.001

Cited by 148 publications

(89 citation statements)

References 63 publications

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“…Image management is increasingly recognized as a relevant marketing practice to gain competitive advantages (Baloglu & Mangaloglu, 2001;Gartner, 1989Gartner, , 1993Kong, Cros, & Ong, 2015;Lee, Lee, & Lee, 2014;Peña, Jamilena, & Molina, 2012). Moreover, it is widely accepted that city image infl uences tourist behaviour in diff erent ways, in particular, during the decision-making process before the visit; these images include perceived quality, satisfaction, aff ection, perceived value, loyalty, and positive experience (Bigné, Sánchez, & Sánchez, 2001;Gartner, 1989Gartner, , 1993Kotler, Bowen, & Makens, 2010;Lee et al, 2014;Martín-Santana et al, 2017).…”

Section: Destination Image and Tourist Behaviourmentioning

confidence: 99%

“…Diff erent authors have had diff erent approaches to the study of image (Lai & Li, 2015); however, they have considered it a dynamic process (Gallarza et al, 2002). As a dynamic process, it diff ers according to the stage of the travel experience (Gallarza et al, 2002;Jani & Nguni, 2016;Kim et al, 2019;Lee et al, 2014;Martín-Santana et al, 2017), and it is especially linked to time (Kim, McKercher, & Lee, 2009;Martín-Santana et al, 2017) and space (Gallarza et al, 2002;Stylidis & Cherifi , 2018).…”

Section: Destination Image: Its Dynamic and Complex Naturementioning

confidence: 99%

“…As recognized by Lai and Li (2015, p. 1), "the line of research on Tourism Destination Image remains challenged". Th e authors identifi ed the existence of few studies comparing diff erent destinations and on how visitors form their images of destinations or how these images evolve (Jani & Nguni, 2016;Kim et al, 2019;Martín-Santana, Beerli-Palacio, & Nazzareno, 2017;Ooi et al, 2014). Th omas and Richins (2003, p. 387) referred to the existence of an "occasional focus on cities" within the framework of image studies.…”

Section: Introductionmentioning

confidence: 99%

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The dynamic nature of the city image

Guerreiro

Mendes

Fortuna

et al. 2020

Tourism (Zagreb, Online)

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In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. This study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two different moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). The proposed model was estimated and tested using structural equation modelling (SEM). The comparison of data from the two moments indicates different patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among different image components in two different moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the affective component of image and behavioural intentions among tourists

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Section: Destination Image and Tourist Behaviourmentioning

confidence: 99%

Section: Destination Image: Its Dynamic and Complex Naturementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The dynamic nature of the city image

Guerreiro

Mendes

Fortuna

et al. 2020

Tourism (Zagreb, Online)

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“…Economic responsibility and environmental were measured through seven items, legal responsibility, and philanthropic responsibility through four items, and ethical responsibility through six items. And in keeping with the information available in previous studies, six items were used to measure the cognitive destination image and three were used to measure affective destination image [21,47,77,78]. Tourist loyalty was measured though five items based on Zhang et al [36].…”

Section: Operational Definition and Measurementmentioning

confidence: 99%

Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?

Hwang

2019

Sustainability

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Tourist loyalty is one of the most crucial aspects in determining the sustainable growth of a tourism destination. In attempting to find an aspect that boosts tourist loyalty for sustainable development of a tourism destination, the role of destination social responsibility (DSR) has begun to attract the attention of researchers and tourism stakeholders. This study empirically examines the structural relationship between DSR, destination image, and tourist loyalty using data collected from international tourists who have visited Hoi An in Vietnam through a self-administrated survey. Also, this study takes the cultural differences between Asians and Westerners into consideration regarding insights on tourism marketing. The results show that the socially responsible behavior of a tourism destination positively affects tourist loyalty by forming a positive image of the destination. And the results of the comparison between the Asian and the Western groups on the structural relationships of the perceived DSR, destination image, and tourist loyalty show that different cultures afford different degrees of importance to the components of DSR.

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“…From a destination branding perspective, "The image of a place is an important aspect as it involves the tourists' perceptions of places" (Carniello & Santaella, 2013, p.293). A tourist begins to formulate a destination image before the decision to visit the destination is made, but this image can change (more or less significantly) before travelling, while travelling, as well as after their return (with effects on the level of tourist satisfaction, loyalty and the likelihood of recommending the destination), according to Martín-Santana, Beerli-Palacio & Nazzareno (2017).…”

Section: Place Branding and Destination Brandingmentioning

confidence: 99%

Culture as a dimension of country brand: highs and lows of Brazil’s brand image

Mariutti

Medeiros²

2018

TMS

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Culturally, a country is recognized internationally as representing a significant aspect of country branding and destination branding. Therefore, the aim of this paper is to explore 'culture' and its associations for Brazil as a country brand dimension, which is the unit of analysis for this interpretive study in England. Thus, after focus group and thematic analyses exploring and interpreting the findings, Brazil was perceived as having a 'diverse and positive culture'. The most surprising finding concerns the participants' awareness of the diversity of associations with Brazil's brand image. Initially, 'football', 'Carnival' and 'Rio' were the prevalent themes of the discussion, followed by 'music'. Brazil's next most recognized unique cultural aspects were 'flipflops', the 'Amazon', 'carnival parades', 'Brazil nuts' and the 'Brazilian native indigenous people'. Nevertheless, Brazil's brand image is, to some extent, more favourable than unfavourable. Thus, this study can orientate strategies for branding campaigns while fomenting business and tourism for a reputable, sustainable and successful country brand.Keywords: Country brand, destination branding, Brazil's brand image, culture. ResumoCulturalmente, um país é reconhecido internacionalmente, representando um aspecto significativo da gestão de marca do país e da gestão de marca do destino. Por isso, o objetivo desse artigo é explorar 'cultura' e suas associações para o Brasil como uma dimensão da marca do país, que é a unidade de análise para esse estudo interpretativo na Inglaterra. Assim, após o grupo focal e análises temáticas, explorando e interpretando os achados, o Brasil foi percebido como possuindo uma 'cultura diversa e positiva'. O achado mais surpreendente refere-se à notoriedade dos participantes da diversidade de associações com a imagem de marca do Brasil. Inicialmente, ´futebol´, 'Carnaval' e 'Rio' foram os temas prevalentes da discussão, seguidos de 'música'. Os seguintes aspectos culturais únicos mais reconhecidos do Brasil foram as 'sandálias de dedo', a 'Amazônia', 'desfiles de carnaval', 'castanha-dopará' e os 'povos indígenas nativos brasileiros'. No entanto, a imagem de marca do Brasil é, em certa medida, mais favorável do que desfavorável. Assim, esse estudo pode orientar estratégias para campanhas de gestão de marca enquanto fomenta negócios e turismo para uma marca de país respeitável, sustentável e bem-sucedida. Palabras-chave:Marca do país, marca de destino, imagem de marca do Brasil, cultura.

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Antecedents and consequences of destination image gap

Cited by 148 publications

References 63 publications

The dynamic nature of the city image

The dynamic nature of the city image

Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?

Culture as a dimension of country brand: highs and lows of Brazil’s brand image

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