Antecedents and Consequences of Flow Experience in Virtual Brand Community

Sha, Zhenquan; Wen, Fei; Gao, Guangwei; Wang, Xiaoyu

doi:10.1109/ebiss.2009.5137935

Cited by 2 publications

(7 citation statements)

References 22 publications

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“…For example, An et al (2021) explored the mediating role of flow experience in virtual reality tourism centers in the relationship among sensory experiences, information quality, and customer satisfaction. In addition, some studies have confirmed that flow experience is an important factor affecting individual creativity and creative behavior (Csikszentmihalyi, 2014;Sha et al, 2009). Moreover, flow experience has been identified as a vital precursor to high-level creativity and innovation in the splicing process of Lego games (Primus & Sonnenburg, 2018).…”

Section: Flow Experiencementioning

confidence: 96%

“…Customers have a state of flow experience, which increases their relationship and emotional connection with service providers (Primus & Sonnenburg, 2018). In this experience state, customer' creative ability and thinking are considerably enhanced, and they continue to invest in product value interaction and creation with service providers (Sha et al, 2009).…”

Section: Customer Flow Experience and Customer Value Cocreation In Mo...mentioning

confidence: 99%

“…Kim & Ko, 2019). In addition, flow experience has been identified as a relevant precursor of individual participation in creative activity or work (Csikszentmihalyi, 2014;Primus & Sonnenburg, 2018;Sha et al, 2009). Customer value cocreation is a crucial creative activity for customers (Heinonen & Strandvik, 2015).…”

Section: Flow Experiencementioning

confidence: 99%

“…Customer flow experience in a virtual brand community is a crucial factor affecting user interactions (Sha et al, 2009). In this experience state, customers engage in creative activities that promote the brand (An et al, 2021;Farrokhi et al, 2021;Sha et al, 2009). Therefore, the role of flow experience in customer knowledge management and customer value cocreation for mobile fitness apps should not be underestimated.…”

Section: Introductionmentioning

confidence: 99%

“…For example, customers can live stream workouts or engage in virtual brand community discussions through these apps. Customer flow experience in a virtual brand community is a crucial factor affecting user interactions (Sha et al, 2009). In this experience state, customers engage in creative activities that promote the brand (An et al, 2021;Farrokhi et al, 2021;Sha et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Wang,

Wang

2023

Sage Open

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In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value cocreation in mobile fitness APPs. This study used convenience sampling and structural equation modeling to test the relationship between variables from questionnaire. Results revealed that customer knowledge management significantly and positively affected customer flow experience and customer flow experience significantly and positively affected customer value cocreation. Customer flow experience played a partial mediating role in the relationship through which customer knowledge management affected customer value cocreation, and customer involvement played a moderating role in the relationship through which customer flow experience affected customer value cocreation. Moreover, the results indicated that customer involvement significantly and positively regulated the effect of customer flow experience attention focus on customer value cocreation. Customer involvement not moderates the effect of perceived enjoyment in customer flow experience on customer value cocreation. Therefore, mobile fitness app enterprises or service organizations must strengthen knowledge management in industrial chain innovation development for strengthening the relationship with customers. Moreover, they should ensure flow experience to strengthen the psychological connection with customers and promote value cocreation to strengthen the behavioral connection with customers. These enterprises should improve the level of involvement to strengthen the emotional connection with customers.

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Section: Flow Experiencementioning

confidence: 96%

Section: Customer Flow Experience and Customer Value Cocreation In Mo...mentioning

confidence: 99%

Section: Flow Experiencementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Wang,

Wang

2023

Sage Open

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Analysis of Success Factors in Social Networking Website Development

Zahari

Pardede

Social Networking and Community Behavior Modeling

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The popularity and rapid growth of social networking sites is undeniable. However, it is hard to guarantee the success and sustainability of these sites. This study will focus on identifying the key success factors for each phase in agile iteration development for social networks. A qualitative and quantitative analysis was adopted using web analytical tools to gather and measure these success factors. A comparative study between popular and unpopular social networking was undertaken to gather realistic data. Results reveal that determinants of success for agile development phases include: goal setting, developing brand image, quality content, trust building, user-centered design, technology and client server platform, service quality, user satisfaction and stability. The successful implementation of these factors will benefit developers and users in order to achieve the success and survival of the social networking website development.

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Antecedents and Consequences of Flow Experience in Virtual Brand Community

Cited by 2 publications

References 22 publications

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Analysis of Success Factors in Social Networking Website Development

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