Antecedents and Effects of Online Third-Party Information on Offline 					Impressions

Lane, Brianna L.; Cionea, Ioana A.; Dunbar, Norah E.; Carr, Caleb T.

doi:10.1027/1864-1105/a000360

Cited by 3 publications

(5 citation statements)

References 51 publications

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“…The contrast analysis did not support the hypothesized pattern of differences, t(88) = -.65, p = .26 (one-tailed), r contrast = .07. This finding helps provide discriminant validity between our message sender and warranting value constructs, and thus reducing the concern of multicollinearity between the mediator, warranting value (Lane et al, 2023), and the antecedent factor, message sender.…”

Section: Figurementioning

confidence: 85%

“…Warrants thus possess warranting value, so that cues with greater warranting value can be said to more strongly indicate that the offline target possesses the characteristics claimed online. Prior work has well-established that online claims by and about a target can affect perceivers' impressions of that target's offline characteristics (Carr, 2019;Lane et al, 2023;Peterson & High, 2021). Thus, online claims about a corporeal target can influence perceivers' beliefs in that target's offline attributes and characteristics.…”

Section: Warrantingmentioning

confidence: 99%

“…Few studies have empirically tested the presumed mediating role of warranting value by treating that variable as a manifest variable (Peterson & High, 2021). One notable exception to this paucity is the recent work by Lane et al (2023), which did find that a target's ability to respond to others' claims increased the claim's warranting value (see also Hayes & Carr, 2015). Thus, the claimant-rather than the claim-affected the message's perceived warranting value and subsequently perceptions.…”

Section: Role Of Warranting Valuementioning

confidence: 99%

“…Deviating from prior theorizing, these results evidence that a claim's warranting value, while having its own effect on how individuals form impressions of the target offline, may not have the expected indirect relationship (cf. DeAndrea, 2014;Lane et al, 2023). An online claim's warranting value appears to be derived from more than the target's ability to influence that claim, and future work should continue to determine and validate antecedents to warranting value.…”

Section: Implications For Warranting Theory and Researchmentioning

confidence: 99%

“…Importantly, findings demonstrate divergent effects between the two measures: The belief a target could affect the source's claim more strongly differed between claimant conditions than the belief the online claim faithfully represented the offline restaurant (see Table 1). Though Lane et al's (2023) scale requires continued use and validation, the varied effects demonstrated indicate scholars may have choices when measuring the warranting construct, and would be well-advised to consider the deeper construct intended to operationalize appropriately.…”

Section: Implications For Warranting Theory and Researchmentioning

confidence: 99%

See 4 more Smart Citations

Exploring the Role of Ventriloquism in Warranting Organizational Perceptions

Edor,

Elewosi,

Gomes

et al. 2023

hct

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This research looks at sponsored content through the lens of warranting theory. Brands often engage in activities to influence and manipulate others’ statements about them. These activities—specifically organizations’ use of sponsored content and promotions—enable exploring previously-untested components of warranting theory. An experiment exposed N = 91 college-aged individuals to an online tweet about a restaurant made either by the organization itself (first party), an unassociated individual (third party), or an individual indicating their post was an advertisement sponsored by the organization (external ventriloquism, “puppet,” or “dummy”). Findings reveal a partial-mediation effect, whereby both the claimant and the warranting value of the claim affected perceptions of the restaurant’s quality; but warranting value did not differ among message posters. Findings are discussed with respect to warranting theory and for practitioners.

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Section: Figurementioning

confidence: 85%

Section: Warrantingmentioning

confidence: 99%

Section: Role Of Warranting Valuementioning

confidence: 99%

Section: Implications For Warranting Theory and Researchmentioning

confidence: 99%

Section: Implications For Warranting Theory and Researchmentioning

confidence: 99%

See 3 more Smart Citations

Exploring the Role of Ventriloquism in Warranting Organizational Perceptions

Edor,

Elewosi,

Gomes

et al. 2023

hct

View full text Add to dashboard Cite

show abstract

Why did you delete my comment? Investigating observing consumers' reactions to comment‐deletion‐clues during a brand crisis

Liao,

Ye,

Filieri

et al. 2024

Psychology and Marketing

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Many users criticize brands by posting negative comments on their social media pages when a brand crisis occurs. Brands often choose to delete negative comments when coping with brand crises. While deleting comments often goes unnoticed, complaints about comment deletion from users whose comments are deleted (e.g., “Why did you delete my comment?”) serve as clues for observers after a crisis. Drawing from Warranting Theory, this study examines comment‐deletion‐clues' impact on observers' forgiveness and negative word‐of‐mouth (NWOM) transmission and how two types of brand explanations (custom vs. general) alter this impact. Four studies show that the comment‐deletion‐clues reduce observers' intention to forgive the brand and increase the spread of NWOM. Furthermore, the results indicate that brands' custom explanations mitigate the adverse effects of comment‐deletion‐clues. This article is among the first to explore the role of content moderation during brand crises and extends the brand crisis literature and the emerging content moderation literature.

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