Antecedents and interrelationships of three types of pro-environmental behavior

Lee, Yong-ki; Kim, Sally; Kim, Min-Seong; Choi, Jeang-gu

doi:10.1016/j.jbusres.2014.04.018

Cited by 334 publications

(333 citation statements)

References 53 publications

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“…Specifically, PPN appears to be powerful in explaining low-cost behavior but less successful when behavior is constrained by economic and behavioral factors, such as time, money, and effort [95]. PSPB is generally viewed as a purer and more active form of pro-environmental behavior than behavior in the private sphere because it requires much greater personal cost or sacrifice [97].…”

Section: Discussionmentioning

confidence: 99%

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Liu

Zou

2018

Sustainability

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Value-belief-norm (VBN) theory provides a valuable framework for identifying the social-psychological determinants of various types of pro-environmental behavior. However, limited empirical study has tested the applicability of VBN theory in the western minority areas of China. Given Mongolian college students' crucial role in promoting the sustainable development of the Inner Mongolia Autonomous Region (IMAR) of China, this study investigates how VBN clusters of variables, namely, values, the new environmental paradigm (NEP) and pro-environmental personal norms (PPN), influence Mongolian college students' self-reported public-sphere pro-environmental behavior (PSPB). The subjects were 1034 Mongolian college students from three large public universities in Hohhot. A structural equation model (SEM) and bootstrapping analyses revealed that: (1) altruistic values have a significant positive influence on PSPB, egoistic values negatively influence PSPB, and biospheric values have no significant influence on PSPB; (2) egoistic values negatively predict NEP and biospheric values positively predict NEP, whereas altruistic values have no direct impact on NEP; (3) NEP has a positive influence on PPN; (4) PPN has a significant positive impact on PSPB; and (5) biospheric and egoistic values have an indirect effect on PSPB through NEP and PPN. The findings provided evidence for the cross-cultural applicability of VBN theory in a Mongolian college student sample. Theoretical and practical implications were discussed, and recommended directions for future research were suggested.

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Section: Discussionmentioning

confidence: 99%

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Liu

Zou

2018

Sustainability

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“…Lee et al (2014) conceptualized it as a "general attitude toward an environment that reflects the extent to which consumers are worried about threats to the environment" based on the results of a previous study. This attitude is influenced by three factors: direct personal experiences, experiences of other individuals and communication produced by the media (Paço and Raposo, 2010;Kumar, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Analyzing the Profile and Purchase Intentions of Green Consumers in Poland

Apaydin¹,

Szczepaniak²

2017

ECO

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“…Van Lange, Liebrand, Messick and Wilke (1992:17) define social value orientation as "...preferences for particular distribution of outcomes to oneself and others." Social value oriented individuals are altruistic in nature and display a higher propensity to pursue collective goals as opposed to personal ones (Lee, Kim, Kim & Choi, 2014:2100.…”

Section: Social Value Orientationmentioning

confidence: 99%

“…The overriding concern in social dilemmas is the conflict between self-interest and collective benefits (Lee et al, 2014(Lee et al, :2097. Apart from being regarded as an altruistic act, the consumption of green products is also associated with the quest for status (Griskevicius et al, 2010:394).…”

Section: Self-interestmentioning

confidence: 99%

The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour

Muposhi

Dhurup

Surujlal

2015

TDSA

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Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT) on green purchase behaviour has been scarce. Using data generated from sixteen in-depth-interviews, the present study identified perceived efficacy, perceived cost, in-group and self-identity, trust and peer influence as the main antecedents of SDT that influence green purchase behaviour. The findings of the study imply that to promote and institutionalise green purchase behaviour, marketers need to enhance perceived efficacy, trust in green products, reduce perceived cost, align green products with the consumers' sought image and utilise peer networks when structuring green marketing messages.

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Antecedents and interrelationships of three types of pro-environmental behavior

Cited by 334 publications

References 53 publications

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value–Belief–Norm Theory

Analyzing the Profile and Purchase Intentions of Green Consumers in Poland

The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour

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